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Summary: Error bars might not be the most talked-about part of a UX research report, but they are one of the most effective tools for providing context and clarity. By visually representing variability, they help stakeholders make more info...
Summary: Generative user interviews can easily be skewed by common mistakes like rigid scripting, leading questions, and biased phrasing. This article highlights simple yet powerful adjustments that lead to more authentic insights and highe...
Summary: PURE isn’t just a usability metric. It changes how UX teams work. Beyond providing clear usability scores, PURE helps teams collaborate better, improve first drafts, and set higher quality standards. When used systematically, it st...
Summary: Every year, I write a stupid love letter to my true love, UX Research. Enjoy!
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