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Irene Creates

Irene

I talk about using neuroscience and psychology to design and create websites and apps.

Platform
Substack
PricingOnly free issues
PublishesWeeklyIssues51
SubscribersRead irenemumtaz1998.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

I Scored This SaaS Landing Page—And It’s Worse Than You Think

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How to Tell If Your UX Is Good (Without Eye-Tracking or Fancy Data)

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16 days ago
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I Analyzed Wise’s Landing Page. Here’s Where They’re Losing Users!

A well-optimized landing page can boost conversions by up to 300%. But here’s the catch—most visitors decide whether to stay or bounce in under 15 seconds.

23 days ago
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Why All Generative AI Look the Same—And What It Means for UX

Ever wondered why AI chat interfaces all look the same? It’s not a coincidence—it’s psychology. And understanding it can help you design better experiences.

2 months ago
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Authors

The writers behind this newsletter.

  • Irene

    I talk about using neuroscience and psychology to design and create websites and apps.

  • Frequently Asked Questions

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