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UNCX | The Age of Entanglement

Michael Cooper

How humans, brands, and intelligent systems are reshaping each other in real time. Free.

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Artwork for UNCX | The Age of Entanglement

Latest Issues

The AI Triangle: Self, Brand, Agent — Who Really Has Something to Lose?

We’ve left behind our curated, designed self for the Inferred Self constructed from algorithmic deductions, just as corporate identity has surrendered to the Inferred Brand, dynamically assembled from everything a model scrapes and cross-re...

16 days ago
3
3

AI and The Autonomy Trap

Listen to the introductory voice-over: Above.

We used to worry about losing our freedom to algorithms. But now we‘re giving it up for convenience and call it empowerment.

The Punchline

Ask almost anyone you know (including me) and w...

a month ago
3

Designing For Agency

Linked to the article The Autonomy Trap

Designing for Agency

If frictionless convenience is the mechanism of the trap, the answer cannot be simply “more automation with better language.”

Nor is the answer to romanticise friction. Most...

a month ago

AI and The Judgement Trap

(Listen to my voice-over above)

As humans, we have a dangerous habit: the moment something learns to speak our language fluently, we assume it has grown a soul to match.

We did it in our mythologies, travelling to Delphi to consult th...

a month ago

The Intelligent Interface War

Gray Patterns: Brands are changing their designs for a world full of AI agents, scrapers, and smart interfaces.

We’re the collateral damage.

If you bought something on Amazon recently, you might have noticed a boring change in you...

2 months ago

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  • Michael Cooper

    Experience strategist explaining new relationships between consumer identity, intelligent interfaces and AI, and brands

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