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UNCX | The Age of Entanglement

Michael Cooper

How humans, brands, and intelligent systems are reshaping each other in real time. Free.

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Latest Issues

AI Agents Lose Moral Compass

Most sales pitches for AI agents are simple: one AI is good, many working together are better.

But new research by Anthropic highlights a big concern. Teams of AI agents can be more effective, but working together can stray further fr...

3 days ago

AI and Your Two Selves


We’re living through a quiet revolution.

Artificial intelligence is now part of our everyday environment, having matured from being a set of tools we use sometimes to something quietly shaping what we see, and how we make decisions....

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AI and The Scarcity of Self

Making your business readable by AI agents is essential. It also dulls your differentiation.

Here’s how to stay protected.


Many strategists think the digital storefront is becoming less important as AI assistants handle more of th...

16 days ago
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AI: We Don’t Know What We’re Making

We built electric motors before we understood how it worked.

Thanks for reading UNCX | The Age of Entanglement with Michael Cooper! Subscribe for free to receive new posts and support my work.

We only discovered that winding copper wire i...

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About The Algorithm

Courtesy of Catherine Griffiths of Visualising Algorithms


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For years, digital marketing rewarded brands for pursuing you across surfaces. The dominant logic was surveillance in the service of relevance.

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  • Michael Cooper

    Experience strategist explaining new relationships between consumer identity, intelligent interfaces and AI, and brands

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