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The Entangled Self

Michael Cooper

How identity, machines and brands are reshaping who we become. Free.

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Substack
PricingOnly free issuesPublishesWeekly
Issues135Founded4 years agoLast Issue16 days ago
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Latest Issues

Your Inferred Self

Your Inferred Self: How AI Agents Decide Who You Are Before You Do

AI agents try to understand you, shape how brands interact with you, and even affect who you become.


Our identity is always changing. We adapt and shape it as time...

16 days ago

The AI Triangle: Self, Brand, Agent — Who Really Has Something to Lose?

We’ve left behind our curated, designed self for the Inferred Self constructed from algorithmic deductions, just as corporate identity has surrendered to the Inferred Brand, dynamically assembled from everything a model scrapes and cross-re...

a month ago
3
3

AI and The Autonomy Trap

Listen to the introductory voice-over: Above.

We used to worry about losing our freedom to algorithms. But now we‘re giving it up for convenience and call it empowerment.

The Punchline

Ask almost anyone you know (including me) and w...

2 months ago
3

Designing For Agency

Linked to the article The Autonomy Trap

Designing for Agency

If frictionless convenience is the mechanism of the trap, the answer cannot be simply “more automation with better language.”

Nor is the answer to romanticise friction. Most...

2 months ago

AI and The Judgement Trap

(Listen to my voice-over above)

As humans, we have a dangerous habit: the moment something learns to speak our language fluently, we assume it has grown a soul to match.

We did it in our mythologies, travelling to Delphi to consult th...

2 months ago

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  • Michael Cooper

    Experience strategist explaining new relationships between consumer identity, intelligent interfaces and AI, and brands

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