
How identity, machines and brands are reshaping who we become. Free.
| Platform | Pricing | Only free issues | Publishes | Weekly | |
|---|---|---|---|---|---|
| Issues | 135 | Founded | 4 years ago | Last Issue | 16 days ago |
| Active | |||||

Your Inferred Self: How AI Agents Decide Who You Are Before You Do
AI agents try to understand you, shape how brands interact with you, and even affect who you become.
Our identity is always changing. We adapt and shape it as time...
We’ve left behind our curated, designed self for the Inferred Self constructed from algorithmic deductions, just as corporate identity has surrendered to the Inferred Brand, dynamically assembled from everything a model scrapes and cross-re...
Listen to the introductory voice-over: Above.
Ask almost anyone you know (including me) and w...
Linked to the article The Autonomy Trap
If frictionless convenience is the mechanism of the trap, the answer cannot be simply “more automation with better language.”
Nor is the answer to romanticise friction. Most...
As humans, we have a dangerous habit: the moment something learns to speak our language fluently, we assume it has grown a soul to match.
We did it in our mythologies, travelling to Delphi to consult th...
Subscribers, engagement, traffic and sponsorship for The Entangled Self.
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The writers behind this newsletter.
Experience strategist explaining new relationships between consumer identity, intelligent interfaces and AI, and brands
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