Up There for Thinking
Greg NewmanCommunications strategy and planning for small brands
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 34 | Founded | 4 years ago | Last Issue | 2 months ago |
| Active | |||||
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upthereforthinking.substack.comLatest Issues
Drawing the line
The big news in the industry this week is Publicis’ decision to publicly direct clients to stop spending with The Trade Desk.
I’ll let those with far better understanding opine on the ins and outs of this decision. The bit I thought was in...
A load of old sh
Good advertising - as well as benefitting the brand - respects and likes its audience. At its best advertising actually improves the life of its audience and the public realm, at a minimum it shouldn’t worsen it.
Bad advertising prioritise...
Effort is an ROI multiplier
Media planning has changed immeasurably in the last 15 years. It’s now a discipline overflowing with theory, structure and best practice, and as a result is increasingly pitched as a sure thing: a safe, predictable way to buy future trade a...
Strategy is not a luxury good
WARC’s Future of Strategy report came out this week. It’s helped cement and join up a few things I’ve been mulling a lot recently.
We live in the era of infinite test and learn, as Sue Unerman calls it in her piece on the report: Put 1000...
Infinite Money Glitch
£260.
That’s about the amount of money the average full-time worker has agency over in a month, once taxes, essential bills, groceries and fuel are taken care of.
For the millions of people in part time, zero hours, or unpaid roles that n...
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