Voxel
Eric WoodsData and analysis on how players organically discover video games.
| Platform |  | Pricing | Only paid issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 16 | Founded | a year ago | Last Issue | a month ago |
| Active | |||||
Read this Newsletter
voxelgamediscovery.substack.comLatest Issues
The App Store Organic Visibility Squeeze: What Apple's 2025-2026 Search Changes Mean for Indie and AA Mobile Game Developers
Apple broke ASO keyword data in September 2025 and added more search ads in March 2026. Organic App Store discovery for indie games is in trouble.
TL;DR: Over the last year, Apple has been quietly killing organic search in favor of ads. Wi...
What Forza Horizon 6's Japan Launch Reveals About Community Feedback, Steam Wishlists, and Building Toward a Record-Breaking Release
Forza Horizon 6 pre-sold 500K copies on Steam by listening to fans for a decade. The launch strategy works at any budget. Here's how to apply it.
TL;DR: Forza Horizon 6 broke franchise sales records by doing things any developer can replic...
Steam Next Fest by the Numbers: Wishlist Benchmarks, Conversion Rates, and a Prep Guide for June 2026
TL;DR: Data from the February 2026 Steam Next Fest shows that 68-88% of wishlists come from players who never touch the demo.
TL;DR: Data from the February 2026 Steam Next Fest shows that 68-88% of wishlists come from players who never tou...
The Adaptation Effect: How Fallout, Mario, and Iron Lung Prove That Film and TV Drive Lasting Game Sales
TV and film adaptations drive a 203% average player spike. Fallout's boost was permanent. Iron Lung proved indie games benefit too. Here's what the data says.
TL;DR: Film and TV adaptations have become gaming's most powerful organic discov...
Marathon's $200M Budget vs Peak's $200K: What Friendslop Is Teaching AAA About Live Service
A few weeks ago, Alinea Analytics published some sobering numbers on Bungie’s Marathon.
A few weeks ago, Alinea Analytics published some sobering numbers on Bungie’s Marathon.
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Voxel.
| Subscribers | Engagement | 68 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
Explore More
Authors
The writers behind this newsletter.
Marketer | Game Developer | ADHD
Frequently Asked Questions
How can I access the email archive for Voxel?
You can find recent issues that have been published by Voxel on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
How many subscribers does Voxel have?
To see how many people subscribe to Voxel, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.
How can I advertise in Voxel?
Newsletter advertising can be extremely effective when it's done right. Before you pitch Voxel as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.
Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.
How much does it cost to sponsor a publication like Voxel?
Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.
To find out how much an ad will cost, contact Voxel using the contact information provided and ask for a copy of their media kit.
How can I find newsletters related to Voxel?
Scroll up to where it says Related Newsletters to see other publications like Voxel. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.
How do I contact Voxel?
Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.