What The Truck? connects business leaders and veterans through shared experience and storytelling. Business builds what's worth protecting. Military protects what's worth building. Those two worlds were never meant to be separate — and neither are we.
| Platform |  | Pricing | Freemium | Publishes | Monthly |
|---|---|---|---|---|---|
| Issues | 18 | Founded | 2 years ago | Last Issue | 37 hours ago |
| Active | |||||
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whatthetrucklive.substack.comLatest Issues
WTT Live: Calm Under Pressure with Nathan Donham
Nathan Donham did not have a movie moment. His “Truck It” was a quiet realization, overseas, in a job he had worked hard to get: he did not want to be there.
Every episode of What The Truck Live has a segment called Truck It. We ask the gu...
It's Not the Journey. It's the Direction.
We have all accepted, well most of us, it is the journey not the destination. But what if you are headed in the wrong direction?
If you sold your business tomorrow, would a buyer pay for what you think you built?
What did it cost you in t...
The Effects Have Been Enduring
The effects of putting vets and execs behind the wheel together have been enduring. Anyone else cut their commute time or errand-running time by a significant margin?
That’s what an experience with What The Truck? does to you.
Subscribe...
What Would You Build for the Next 250 Years?
Ten days out.
August 13. M1 Concourse, Pontiac, Michigan. Dream Cruise week.
A curated room of business leaders and elite military veterans. Not a track day. Not a networking mixer. Not a charity lunch.
Subscribe now
The military doesn’...
WTF is What the Truck?!
You’re getting this because you’re already in it. This is a House of Bricks email — and starting now, it’s also a What The Truck email. Here’s why.
This isn’t House of Bricks becoming something else. It’s House of Bricks powering something...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for What the Truck?.
| Subscribers | Engagement | 65 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Executive Bridge between business leaders and military veterans. 8x founder. What The Truck connects buisness leaders and military veterans through shared experiences and storytelling. Brick by Brick.
Iraq vet. Deep-sea diver. MBA. I question what people say about veterans, business, and resilience—and study what actually holds under pressure. Built through experience and real conversations. House of Bricks, What the Truck, Shadow Culture.
Man of faith, family man, former Green Beret, and What the Truck Ambassador.
Frequently Asked Questions
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