What the Truck
Adam House, Paul Riedner, Josh KentWhat The Truck connects business leaders and veterans through shared experience and storytelling. Business builds what's worth protecting. Military protects what's worth building. Those two worlds were never meant to be separate — and neither are we.
| Platform |  | Pricing | Freemium | Publishes | Monthly |
|---|---|---|---|---|---|
| Issues | 15 | Founded | 2 years ago | Last Issue | 15 days ago |
| Active | |||||
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What Would You Build for the Next 250 Years?
Ten days out.
August 13. M1 Concourse, Pontiac, Michigan. Dream Cruise week.
A curated room of business leaders and elite military veterans. Not a track day. Not a networking mixer. Not a charity lunch.
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The military doesn’...
WTF is What the Truck?!
You’re getting this because you’re already in it. This is a House of Bricks email — and starting now, it’s also a What The Truck email. Here’s why.
This isn’t House of Bricks becoming something else. It’s House of Bricks powering something...
Built Under Pressure
Detroit remembers what America built.
Every August, during the Woodward Dream Cruise, hundreds of thousands of people gather along Woodward Avenue to celebrate American car culture, the muscle cars, trucks, engines, garages, family stories...
What the Truck is this?
Last week somebody asked me what What The Truck actually is.
Fair question.
House of Bricks is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.
It’s not a podcast. It’...
What the truck is happening in Detroit on June 22
Henry Ford. Dan Gilbert. The Dodge brothers. The Fishers. The names on the buildings in Detroit didn’t get there by buying a ticket. They built something.
On June 22, we’re standing on that same ground at M1 Concourse and asking a simple q...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for What the Truck.
| Subscribers | Engagement | 65 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Executive Bridge between business leaders and military veterans. 8x founder. What The Truck connects buisness leaders and military veterans through shared experiences and storytelling. Brick by Brick.
Iraq vet. Deep-sea diver. MBA. I question what people say about veterans, business, and resilience—and study what actually holds under pressure. Built through experience and real conversations. House of Bricks, What the Truck, Shadow Culture.
Man of faith, family man, former Green Beret, and What the Truck Ambassador.
Frequently Asked Questions
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