What's Better Than Football?
FootballJoA fan’s reflections on the NFL — and the things that matter even more.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 12 | Founded | 3 months ago | Last Issue | 7 days ago |
| Active | |||||
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betterthanfootball.substack.comLatest Issues
Meet Mr. Moon: Mascot Mayhem Goes to the Minor Leagues
The last time I wrote about a mascot, I asked you to vote on what you’d like to see next. A few voters responded with “Surprise Me!” And today, dear reader, I’m taking you at your word. 😂
As a reminder, the current criteria for mascots in...
Stadium Tour: Inside Mercedes-Benz Stadium Before the World Cup
While walking around downtown Atlanta a few weeks ago, we witnessed the tell-tale signs of a city preparing for the 2026 FIFA World Cup.
From the backyard of The Benz to surrounding hotels1, the construction crews, volunteers, aerial lift...
The Quarterback with a Briefcase
The last season the Vikings made it to the Super Bowl?
50 years ago.
The Vikings reached four Super Bowls in the 1970s and lost every one of them, which still feels almost impossible.
For three of those four runs, they also had t...
Game Day Experience: Holding the Flag on the Field
My family likes to tease me for signing us up for too many experiences.
We take a trip to Iceland, and they’re like, “We want to relax,” and I’m like, “But there’s so much to do, and the sun never sets (when you visit in July)…” I’ve lear...
Star Wars Night at Target Field — and something even better
As mentioned in my origin story, it took me a long while to recover from my favorite team missing the Super Bowl back in the day.
I still love football — but I also know the best moments around sports don’t always happen on the field. And...
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Authors
The writers behind this newsletter.
The 1998 Vikings broke my heart, and I never quite recovered. I capture the NFL fan experience through photos and words—stadiums, fandom, and the places football takes us.
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