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White Wiki

Michael White

White Wiki is a professional blog for public relations and strategic communications, offering data-led insights and collaborative ideas to help organisations and leaders build trust in an era of complexity.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues35Foundeda year agoLast Issue5 days ago
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whitewiki.org
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Latest Issues

Generative Engine Optimisation (GEO) has gone mainstream, and the hard questions are still waiting

Like most good abductions, it began with a blacked-out vehicle on a busy London street. Except this was a Profound-branded bus picking up fellow Generative Engine Optimisation (GEO) geeks - proud geeks, that is - to the highly sought-after...

5 days ago
1
1

Cognitively offloading to AI leads to intellectual debt difficult to repay

Digital interpretation of brain neurons

A widely circulated quote categorises the oasis of safety for workers in the face of Artificial Intelligence (AI) advances as having a binary existence: vocational, hands-on trades, whose highly cont...

10 days ago
3

Companies need an intelligence capability before the next information attack

On Tuesday evening, I found myself surrounded by classical British History in the prestigious rooms of the National Liberal Club. This is the Whitehall members’ club William Gladstone founded in 1882, and I’m not sure it’s decoratively chan...

a month ago
3
1

AI is moving faster than the stories we use to explain its failures

Across 250 years of humanity’s industrial change, our species has learned some tough lessons. During the First Industrial Revolution (circa 1760 to 1840), economies moved from agriculture and handicraft to industry and machine manufacturing...

a month ago
4
1

Something feels off about the internet: a film about disinformation

“We’ve focused on a lot of the negatives,” came the question. “Are there any positives?”

It was a fair thing to ask. I had, after all, just spent a good while painting a bleak and rather dystopian picture of the modern internet, and the pe...

2 months ago
3

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  • Michael White

    Two Substacks. White Wiki: data-led insight on reputation, helping orgs build trust in complexity. Radium Quest: hunting radioactive antiques, uranium glass to radium clocks. Let’s chat.

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