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Add 2 Cart

Max Berlinger

A little fashion, a little other stuff.

Platform
Substack
PricingFreemiumPublishesTwice weekly
Issues42Founded4 years agoLast Issuea month ago
Active

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Latest Issues

This Guy's Job Is to Shop for Vintage Banana Republic

Max Cohen went from antiquing with his mom to helping the beloved mall brand find a new way forward.

Deep in the bowels of the Gap Inc. building in Tribeca is a vast, industrial space that houses the company archives. Most of the room is f...

a month ago
23
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Meet the "Touch Grass" Guys

A new style of dressing embraces earthy colors, soft silhouettes, and natural fibers.

Like so many men, it took Anthony Nguyen some time to find his style. He’s gone from J.Crew and GQ to Hypebeast and clothing drops to workwear and gorpco...

2 months ago
36
6
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Are Good Clothes Enough to Make a Fashion Collection Great?

Why have designers dropped theme-based collections?

What makes a good fashion collection? A heady, thought-provoking concept or shrewdly-designed, desirable clothes?

2 months ago
9
1
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Is This Piqué Polo The Key To Peak Style This Spring?

A conversation with Jake Woolf on a shared shirting obsession.

This is a collaborative post between Max Berlinger (that’s me!) and Jake Woolf. Subscribe to either newsletter to read the post in full!

2 months ago
8
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Seeking Spring In Soho

An afternoon checking out the new spring collections yields mixed results.

It’s amazing what a salesperson at a fancy store will tell you, if you just ask.

3 months ago
22
8
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  • Max Berlinger

    Strange clothes for strange times.

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