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Roland的遊戲茶水間

Roland的遊戲茶水間

藉過往將近 10 年遊走於兩岸,並先後任職於各間上海知名遊戲公司的工作經驗,拆解遊戲行銷的方方面面,分享一系列相關文章,也將不定時撰寫一些業界觀察、八卦雜談、產業趣聞等相關內容,歡迎持續關注

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Substack
PricingOnly free issuesPublishesWeekly
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Latest Issues

Recent posts by this newsletter. Browse the email archive.

Vol.51 殊途同歸:塵白禁域與棕色塵埃2的教訓|聽見玩家,但別讓玩家替你做決定

Hello,我是Roland,又到了每週與你分享我的所見所聞的時刻。

12 days ago
3
0

Vol.50 萬字長文,Roblox的「Facebook時刻」:遊戲行銷人的UGC入場指南

Hello,我是Roland,又到了每週與你分享我的所見所聞的時刻。本期週報想要跟大家聊聊UGC這個主題,為什麼這期會選這個主題,又跟行銷有什麼關係呢?

18 days ago
1
0

Vol.49 平台換了,玩家換了,你的行銷還在原地嗎?

Hello,我是Roland,今天想跟大家分享一個我關注了比較久的趨勢,而且這個趨勢也在逐漸影響從業人員未來的發展方向及技能學習上的選擇。

a month ago
2
0

Vol.48:認清楚成功的本質——從《高嶺鐵衛》看明星團隊為何失敗

Hello,我是Roland,正如同Vol.47的開頭與結尾所說,這期週報是這個自媒體內容轉型的開始,我會將近期發生的熱點事件,或是我觀察到的一個相對連續的現象或是趨勢,進行更加深度的分析與解構,並從中拆解出一些可供參考的方法論、思考方向或是藏在表面下的可能性。

a month ago
3
2

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  • Roland的遊戲茶水間

    藉過往將近 10 年遊走於兩岸,並先後任職於各間上海知名遊戲公司的經驗,分享一系列行銷文章,也將不定時撰寫一些業界觀察、八卦雜談、產業趣聞等內容,歡迎關注我的文章,若有問題想諮詢也歡迎來信,我將不吝解答

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