Community ROI
Yurii Lazaruk, David Nebinski, WeTalk Community, Joshua Zerkel, Kaelyn Grace Apple | HistorianLet's talk about how a community impacts business growth! \ud83e\udd29
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 197 | Founded | 3 years ago | Last Issue | 9 days ago |
| Active | |||||
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yuriilazaruk.substack.comLatest Issues
Podcast As A Community Operating System | Community ROI with David Nebinski
⚡ TL;DR (the full deep dive blog post is below):
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One great conversation can create more business opportunities than months of cold outreach.
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A podcast can become a community touchpoint: people connect not just with the host, b...
Why Relationships Drive Better Business Than Funnels | Community ROI with Rochelle Sonnenberg
⚡ TL;DR (the full deep dive blog post is below):
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Small rooms often outperform big stages: a 12-person roundtable with the right people can create more product insight than a 1,000-person event.
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Reporting metrics without busine...
How To Make Community Impossible To Ignore | Community ROI with Michelle Baltrusitis
⚡ TL;DR (the full deep dive blog post is below):
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The fastest way to earn leadership trust is proving community can move one KPI the company already cares about.
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Internal advocates matter more than dashboards: if other teams me...
The Community Dinner Strategy That Generated $3M in Pipeline
⚡ TL;DR (the full deep dive blog post is below):
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Small can beat scalable: a dinner for 10 right people can outperform a webinar for 1,000 random ones.
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Stop protecting community from sales: yes, protect trust, but don’t block b...
Stop Hiding Community in the Wrong Department | Community ROI with Joshua Zerkel
⚡ TL;DR:
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Community is one of the few functions that naturally sees the entire customer journey.
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Community teams often fail to prove ROI not because the work is weak, but because the org structure limits visibility.
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The be...
Audience Metrics
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Authors
The writers behind this newsletter.
Bringing Busy People Together
I'm Pauline, the founder of WeTalk Community, a platform dedicated to empowering the voices of women within the hospitality industry. Passionate about women's rights, building community, the food & drinks industry.
I focus on how community integrates into go-to-market systems. Previously built and scaled community at Asana and Evernote. Author of The Community Code.
PhD Candidate at Yale & Academic Creator-Entrepreneur helping academics and educators build businesses and online brands, all while sharing my own journey to a career as a Public Historian ✨Learn More: https://kaelynapple.com/
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