Community ROI
Yurii Lazaruk, WeTalk Community, Joshua Zerkel, Kaelyn Grace Apple | Historian, Jillian BejtlichLet's talk about how a community impacts business growth! \ud83e\udd29
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 195 | Founded | 3 years ago | Last Issue | 7 days ago |
| Active | |||||
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yuriilazaruk.substack.comLatest Issues
How To Make Community Impossible To Ignore | Community ROI with Michelle Baltrusitis
⚡ TL;DR (the full deep dive blog post is below):
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The fastest way to earn leadership trust is proving community can move one KPI the company already cares about.
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Internal advocates matter more than dashboards: if other teams me...
The Community Dinner Strategy That Generated $3M in Pipeline
⚡ TL;DR (the full deep dive blog post is below):
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Small can beat scalable: a dinner for 10 right people can outperform a webinar for 1,000 random ones.
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Stop protecting community from sales: yes, protect trust, but don’t block b...
Stop Hiding Community in the Wrong Department | Community ROI with Joshua Zerkel
⚡ TL;DR:
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Community is one of the few functions that naturally sees the entire customer journey.
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Community teams often fail to prove ROI not because the work is weak, but because the org structure limits visibility.
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The be...
How to Turn Community Signals Into Business Impact | Community ROI with Jenifer De Figueiredo
⚡ TL;DR:
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Community ROI starts with one question: if your community disappeared tomorrow, what signals would your company lose?
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Track leading indicators, not only outcomes. Engagement, contributor growth, UGC, comments, course...
Turning Community Events Into Business Growth | Community ROI with Veronica Kaulinis
⚡ TL;DR:
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Events are your strongest growth lever. They build trust faster than any content.
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Design events around real problems. People show up when it helps them do their job better.
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Encourage contribution, not consumption...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Community ROI.
| Subscribers | Engagement | 69 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
I'm Pauline, the founder of WeTalk Community, a platform dedicated to empowering the voices of women within the hospitality industry. Passionate about women's rights, building community, the food & drinks industry.
I focus on how community integrates into go-to-market systems. Previously built and scaled community at Asana and Evernote. Author of The Community Code.
PhD Candidate at Yale & Academic Creator-Entrepreneur helping academics and educators build businesses and online brands, all while sharing my own journey to a career as a Public Historian ✨Learn More: https://kaelynapple.com/
Jillian Bejtlich writes with one brain and two lenses. The Community Nerd explores the architecture and psychology of online communities. Wine Aisle Adventures applies the same systems thinking to wine, translating grape complexity into human terms.
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