Let's talk about how a community impacts business growth! \ud83e\udd29
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 212 | Founded | 3 years ago | Last Issue | 9 days ago |
| Active | |||||
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yuriilazaruk.substack.comLatest Issues
The Community Metrics Leadership Actually Cares About | Community ROI with Heather Wendt
⚡ TL;DR (the full deep dive blog post is below):
- Stop reporting “engagement” until you define what behavior actually matters: if leadership asks for more engagement, translate that request into a customer or business outcome first....
Building An Ambassador Program That Creates Real Business Value | Community ROI with Marcie Walker
⚡ TL;DR (the full deep dive blog post is below):
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Design ambassador programs around what members are already trying to achieve: if participating feels like extra work unrelated to their goals, expect drop-off.
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Use your first pr...
Why Community Data Alone Isn't Enough To Prove Business Impact | Community ROI with Mark Birch
⚡ TL;DR (the full deep dive blog post is below):
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Community ROI is a chain, not one magic number: Mark’s C1–C2–C3 framework connects business outcomes (C1) to community signals (C3) through the bridge metrics in between (C2).
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Y...
Turning Community From A Cost Center Into A Growth Engine | Community ROI with Max Pete
⚡ TL;DR (the full deep dive blog post is below):
- Use leading and lagging indicators together: engagement can show whether a program is working now; retention, product usage, renewals, and expansion tell you whether it ultimately ma...
The Now And The Future Of Community Industry | Community ROI with Erica Kuhl
⚡ TL;DR (the full deep dive blog post is below):
- Translate before you evangelize: executives do not need more community terminology; they need to understand how your work affects retention, adoption, expansion, advocacy, or cost-to...
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Authors
The writers behind this newsletter.
I spent nearly a decade building communities for businesses, now I'm building something for myself. I write about burnout, belonging, and all the things I was too busy chasing to notice. Based in Philly.
Helping organizations from startups to corporations to governments build and scale communities that drive impact and business outcomes.
Founder of A Chief of Staff. Host Mixers for CoS in NYC.
Online community strategist with Clocktower Advisors. Learn more at clocktoweradvisors.com
I focus on how community integrates into go-to-market systems. Previously built and scaled community at Asana and Evernote. Author of The Community Code.
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