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Accidental Insights

Johan

A bi-weekly insight digest to make you a more interesting marketer.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues40Foundeda year agoLast Issue4 days ago
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Latest Issues

The New Private Label, Hot Hobbies, and Ain’t In The U.S.A. Accidental Insights #39 is ready to read.

Welcome back to Accidental Insights. Last week’s biggest news is probably Meta’s settlement with U.S. courts, but also that national social media bans don’t work. Next week’s biggest news is probably the Swedish election. Don’t forget to vo...

4 days ago
3

Writers Wave, Differentiate Again and Audio Awareness. Eurosummer edition is over, and Accidental Insights #38 is back in the office building.

Scandi summer is over, and Strategic Accidents HQ reopened for business last week.

Every August and January, I curate an official Strategic Accidents playlist. Find the A/W 26 here.

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Since it’s back-to-school time, I’ve inc...

18 days ago
1

Peak Influencer, Return of the Rave and Cool Kids With Gear Sticks. Accidental Insights #37 comes straight out of Scandi Summer.

I’m still not back in the office, so this is still a vacation read – slightly more typos and slightly fewer insights.

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However, I am back in Sweden after a car tour through Europe that took me to the Antwerp Six exhibition in...

a month ago
2

Marketing's New Faces, Overpriced Everything, and Hype Hydration. Accidental Insights #36 is the only Euro Summer dispatch you need.

This week’s newsletter is dispatched from my summer vacation. So sorry for all the typos.

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Someone ironically told me that this is the time when you want a really long newsletter because you have the time to read it. So if yo...

a month ago
2

Creator Effectiveness, Public Renaissance and Librarian Summer. Hopefully, you are not reading this on your desk.

I survived last weekend’s Jehovah's Witness invasion of Stockholm. Luckily, I find Bad Bunny week much more exciting.

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Today is the last day before I’m OOO for five weeks. Accidental Insights will continue to show up in your...

2 months ago
1
1

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  • Johan

    I'm writing a bi-weekly insight digest to make you a more interesting marketer. Stockholm City.

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