Accidental Insights
JohanA bi-weekly insight digest to make you a more interesting marketer.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 42 | Founded | 2 years ago | Last Issue | 16 days ago |
| Active | |||||
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accidentalinsights.substack.comLatest Issues
Rise of the Substancefluencer, Creative Extremism and Synthetic Persuasion. Accidental Insights is serving fresh marketing insights to your inbox.
Thinkfluencers are influencers with substance, and they are changing the influencer game. We are learning more about how AI works in advertising, from AI-generated ads to how to optimize GEO for real customer journeys. New research on creat...
Upstream Influence, More Marketing and Manufactured Apocalypse. Accidental Insights is celebrating 40 issues.
Hello!
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New work alert: I helped the amazing team at GLAM to develop a new communications concept for children’s food brand Semper. Very much fun.
INSIGHT DOWNLOAD
The most interesting things I’ve read, seen, thoug...
The New Private Label, Hot Hobbies, and Ain’t In The U.S.A. Accidental Insights #39 is ready to read.
Welcome back to Accidental Insights. Last week’s biggest news is probably Meta’s settlement with U.S. courts, but also that national social media bans don’t work. Next week’s biggest news is probably the Swedish election. Don’t forget to vo...
Writers Wave, Differentiate Again and Audio Awareness. Eurosummer edition is over, and Accidental Insights #38 is back in the office building.
Scandi summer is over, and Strategic Accidents HQ reopened for business last week.
Every August and January, I curate an official Strategic Accidents playlist. Find the A/W 26 here.
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Since it’s back-to-school time, I’ve inc...
Peak Influencer, Return of the Rave and Cool Kids With Gear Sticks. Accidental Insights #37 comes straight out of Scandi Summer.
I’m still not back in the office, so this is still a vacation read – slightly more typos and slightly fewer insights.
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However, I am back in Sweden after a car tour through Europe that took me to the Antwerp Six exhibition in...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Accidental Insights.
| Subscribers | Engagement | 65 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
I'm writing a bi-weekly insight digest to make you a more interesting marketer. Stockholm City.
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