Accidental Insights
JohanA bi-weekly insight digest to make you a more interesting marketer.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 44 | Founded | 2 years ago | Last Issue | 8 days ago |
| Active | |||||
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accidentalinsights.substack.comLatest Issues
Tradwife Hangover, The Scam Economy, and Can’t Buy Brand Love.
I don’t have any hot takes on Kylie Jenner’s fantasy bra, but I do have a bunch of insights as usual. This week’s newsletter explores why tradwives are leaving the tradwife movement, the exponential growth of the scam economy, a new Adverti...
Corporate Witchcraft, The Return of Ad Awareness, and The New Old. Accidental Insights is once again in your inbox.
This week is all about spells and spreadsheets. Even though Halloween is two weeks away, witchcraft is at the top of the agenda. Mainly because witchcraft is not limited to October 31 but influences pop culture, fashion, and even the corpor...
Rise of the Substancefluencer, Creative Extremism and Synthetic Persuasion. Accidental Insights is serving fresh marketing insights to your inbox.
Thinkfluencers are influencers with substance, and they are changing the influencer game. We are learning more about how AI works in advertising, from AI-generated ads to how to optimize GEO for real customer journeys. New research on creat...
Upstream Influence, More Marketing and Manufactured Apocalypse. Accidental Insights is celebrating 40 issues.
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New work alert: I helped the amazing team at GLAM to develop a new communications concept for children’s food brand Semper. Very much fun.
INSIGHT DOWNLOAD
The most interesting things I’ve read, seen, thoug...
The New Private Label, Hot Hobbies, and Ain’t In The U.S.A. Accidental Insights #39 is ready to read.
Welcome back to Accidental Insights. Last week’s biggest news is probably Meta’s settlement with U.S. courts, but also that national social media bans don’t work. Next week’s biggest news is probably the Swedish election. Don’t forget to vo...
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The writers behind this newsletter.
I'm writing a bi-weekly insight digest to make you a more interesting marketer. Stockholm City.
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