Culture Codes
Felicitas Olschewski, Maryam MehrtashCulture Codes brings a lens on cultural trends and why they matter to the business of brand building to your inbox, by Felicitas Olschewski. She has previously published on LBB LittleBackBook, Creative Salon, Retail Week, Shots Magazine and AdAge.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 108 | Subscribers | Read | culturecodes.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
[106] Culture Catchup ☕ Five Friday Links: Phone-Free Pop Stars, Trampoline Tests & the IRL Renaissance 🕺
This week’s cultural signals all point to one thing. We are craving proof. Proof of presence. Proof of performance. Proof that what you say matches what you make. From Harry Styles banning phones to CEOs being asked to demo their own produc...
[105] What’s Going On in Activewear? A case Study.
TL;DR Activewear is not collapsing, but the gold-rush era is over. Growth has slowed, the market is overcrowded, and the old formula of leggings, matching sets, and vague wellness branding has lost some of its charge. Nike’s losses, Lululem...
[103] What’s up with all the maxxing? 👀
TL;DR Gen Z’s “maxxing” is a meme-coded way of turning life into an optimization system because routines are controllable, measurable, and highly shareable. It’s part self-care, part status signal, part algorithm bait. Brands can win by tra...
[102] Culture Catchup ☕ Five Friday Links: Founder Lore, Squeeze Bottles & the IRL Rebound ❤️🩹
This week’s signals reveal a simple truth. Brands are no longer judged solely on product. They are judged on proximity, format, leadership and community. From founder storytelling to CEO scrutiny to the resurgence of offline connection, coh...
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Authors
The writers behind this newsletter.
Brand Executive | Cultural Strategist | Speaker & Advisor.
Deep thinker. Helping high-achievers, and creatives build, lead & reinvent with courage. Global Marketing Exec at Marvel Studios/Disney. Mom to 2 toddlers.
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