Culture Codes
Felicitas OlschewskiCulture Codes brings a lens on cultural trends and why they matter to the business of brand building to your inbox, by Felicitas Olschewski. She has previously published on LBB LittleBackBook, Creative Salon, Retail Week, Shots Magazine and AdAge.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 123 | Founded | a year ago | Last Issue | 2 days ago |
| Active | |||||
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culturecodes.substack.comLatest Issues
[121] Culture Catchup ☕ Five Friday Links: GucciCore, Horse Girl Economics & the Useful Internet 🐴
This week culture is being shaped by brands that know how to turn attention into infrastructure. Gucci turned Times Square into a mass-participation fashion stage, Spotify changed its logo for a few days and accidentally reminded everyone h...
[120] The Pocket Watch That Broke the Internet. Did it also break the Brand?⌚
This post is dedicated to my husband who brought this story to my attention in the first place. He also likes watches.
TL;DR: Audemars Piguet x Swatch created massive cultural heat, but the messy launch exposed the danger of turning luxury...
[119] Culture Catchup ☕ Five Friday Links: Smart Closets, Smaller Giants & Everyday Problem-Solving
This week culture is being shaped by brands that understand the power of usefulness. From Alta turning the fantasy of the Clueless closet into an AI-powered styling tool, to Korea’s Haru Hana Banana solving the very specific frustration of...
[118] Culture Catchup ☕ Five Friday Links: Cachet Stacking, Human Proof & the Collab World-Building Era ⚽
Culture is not moving in straight lines this week. It is moving through icons, institutions, fandoms and feelings: from Timothée Chalamet bringing cinematic cachet to Adidas’ World Cup universe, to Kendall Jenner turning Gap into a Met Gala...
[117] The Age of the Viral Product 🔥📈🚀
So many new people here! Welcome. I’m Felicitas, a brand executive focusing on innovation across brands and products from a cultural insight perspective. Drawn to “what’s trending” and “the next thing” I write about cultural phenomena and f...
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Brand Executive | Cultural Strategist | Speaker & Advisor.
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