The Science of Lead Gen
Alex UrquhartA weekly newsletter about the art, science & lessons of Demand & Lead Generation.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 20 | Subscribers | Read | aurquhart.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
DIY Events: The underutilised B2B gold mine
A recently marketing test found a 63x improvement on cost-per-lead when comparing an External conference vs a DIY Event.
Do you have Marketing-market fit?
Firstly, the LAST thing marketing needs is another fancy definition but stay with me… I feel compelled to unpack this one.
Is B2B marketing turning into B2C?
Many years ago B2B purchasing decisions were pretty much driven from the top down.
What's trust got to do with it?
Research by Matthew Dixon (Book: The JOLT Effect) showed that 40-60% of failed B2B sales are due to customers’ fear of change and lack of trust, not because they didn’t see value in the product.
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Authors
The writers behind this newsletter.
Product Marketer • B2B • go to market
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