The Science of Lead Gen
Alex UrquhartA weekly Go-to-market newsletter about the art, science & lessons of lead generation.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 18 | Subscribers | Read | aurquhart.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Is B2B marketing turning into B2C?
Many years ago B2B purchasing decisions were pretty much driven from the top down.
What's trust got to do with it?
Research by Matthew Dixon (Book: The JOLT Effect) showed that 40-60% of failed B2B sales are due to customers’ fear of change and lack of trust, not because they didn’t see value in the product.
FREE Tool: Track & optimise your Growth
Every company’s goal is growth, however there is a massive misconception about what that actually means.
What is demand gen? And why is it... in Demand?
Firstly, trying to define what demand generation is, may in fact be the fastest way to start a fight between marketers.
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Authors
The writers behind this newsletter.
Product Marketer • Startups • go to market
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