Product-led GTM
Dave BoyceContent from and related to the forthcoming book, FREEMIUM, published by Stanford University Press.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 39 | Subscribers | Read | daveboyce.substack.com |
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Latest Issues
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FREEMIUM Chapter 3 (full text)
I’m releasing the FREEMIUM book one chapter at a time, and this is Chapter 3!
FREEMIUM Chapter 2
In Chapter 2, we dive into the revolutions behind PLG, and how PLG is not a fad, but an appropriate approach to today’s market conditions, and a precursor for AI-led growth. Fully automated GTM is the future, and it will penetrate all corne...
GTM Efficiency by Design
In October, Marlin Equity gathered the GTM executives from their portfolio companies—Sales, Marketing, Customer Success, and Revenue Operations—to embrace a standard of excellence established by AJ Ghandi and the rest of the performance tea...
FREEMIUM Chapter 1
Chapter 1 is here! I’ve already completed all 19 chapters of the book—the book is now in production now with the publisher. So while we wait, I’m releasing materials one chapter at a time on my SubStack. Thank you for being here—I hope you ...
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Authors
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is a board member for Winning by Design and Forrester and professor at BYU. Boyce was an executive at Oracle, InsideSales, Fundly, and ProfitLogic.
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