Product-led GTM
Dave Boyce, Marije Den DulkContent from and related to the book FREEMIUM, published by Stanford University Press.
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 85 | Founded | 3 years ago | Last Issue | 3 months ago |
| Active | |||||
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daveboyce.substack.comLatest Issues
Truth, Lies & B2B Growth
In this episode of Truth, Lies & B2B Growth, I sat down with Craig Taylor to unpack why SaaS has been forced to modernise GTM faster, and what B2B service firms selling complex deals can steal, adapt and apply right now.
We discussed t...
Your Next Solution Engineer May Be AI
Summary
In this IMPACT Summit research spotlight, I sit down with John Grispon to explore a part of enterprise selling many assumed would be “last touched” by AI: complex, multi-stakeholder technical sales. John’s research shows the oppo...
The Rise of Growth Guidance Systems
Summary
In this conversation, I sit down with Dr. Dan Patterson to explore how AI-powered “growth guidance systems” can bring certainty, risk-awareness, and sanity to revenue planning. Drawing on his 26 years helping multi-billion-dollar c...
The Rise of AI SDRs
In this research spotlight, I sit down with Dominique Levin to revisit her December 2024 report on AI SDRs and contrast it with what’s actually happening on the ground by late April. We unpack how AI has moved from “clunky autoresponders” a...
AI-Powered Pipeline Management
Summary
In this IMPACT Summit 2025 research spotlight, I sit down with Walter Velasquez to explore one of the fastest-moving frontiers in GTM: AI-driven pipeline management. Walter opens with a provocation—“If AI didn’t capture it, it di...
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| Subscribers | Engagement | 75 | Monthly Web Visits | ||
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Authors
The writers behind this newsletter.
is a board member for Winning by Design and Forrester and professor at BYU. Boyce was an executive at Oracle, InsideSales, Fundly, and ProfitLogic.
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