Hybrid GTM Insights
ThriveStack, timo dechau \ud83d\udd79\ud83d\udee0, Dave Boyce, Gururaj Pandurangi, Andrew Capland, Anushka Karmakar, Prateek Punjabi, Jordan TiganiEnabling B2B SaaS Companies to THRIVE with a blend of Product-Led (PLG) and Sales-Led (SLG) strategies. Enjoy weekly insights, expert podcasts, and research notes.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 109 | Subscribers | Read | hybridgtm.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Freemium in the Age of AI: Myth, Model, or Growth Engine?
In this week’s ThriveStack webinar, we sat down with Dave Boyce—author, product-led growth (PLG) advocate, and seasoned operator—to unpack the realities of freemium in SaaS. With AI transforming business models and unit economics, the debat...
Future of SaaS, Investments and Innovations: A Fireside Chat with Dave Hersh
ThriveStack and Dave Hersh
Product Activation: Key Drivers and Growth Leaks
In SaaS, getting sign-ups is only half the battle. The real challenge lies in ensuring those users activate — reaching the moment when they first experience real value from your product. This milestone, often called the “aha moment”, is a k...
From BigQuery to MotherDuck: Reinventing the Data Warehouse with Jordan Tigani
In this episode, we chat with Jordan Tigani, co-creator of BigQuery and now CEO of MotherDuck, a next-gen, serverless analytics platform built on top of DuckDB. Jordan walks us through his journey from leading engineering and product at Goo...
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Authors
The writers behind this newsletter.
Your go-to for B2B SaaS growth strategies, product-led insights, efficient self-service models, and the latest in engineering.
Data & Product \ud83d\udd79\ud83e\uddd9\ud83c\udffb♂️ - Product performance analyst, Event Data Model designer, and Content creator about efficient metrics and event data setups. - thoughts -> substack.com/@timodechau
is a board member for Winning by Design and Forrester and professor at BYU. Boyce was an executive at Oracle, InsideSales, Fundly, and ProfitLogic.
Building the next generation of growth and monetization product.
Hey, I'm Andrew. I coach and mentor Growth Leaders, Advise Product-led SaaS companies, and share my learnings along the way.
Tech Product Manager & Fitness Buff
GTM Engineer, Growth driver
Co-founder at MotherDuck
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