Hybrid GTM Insights
ThriveStack, timo dechau \ud83d\udd79\ud83d\udee0, Dave Boyce, Gururaj Pandurangi, Chris, Andrew Capland, Marlena SarunacEnabling B2B SaaS Companies to THRIVE with a blend of Product-Led (PLG) and Sales-Led (SLG) strategies. Enjoy weekly insights, expert podcasts, and research notes.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 117 | Subscribers | Read | hybridgtm.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Revenue is not a North-Star metric
In this episode of ThriveCast, Michael Kuhl shares how AppFire shifted from obsessing over revenue and churn to building a growth engine powered by leading indicators. Drawing from AppFire’s scale—managing dozens of products—Michael explain...
How Cloudinary scaled from 0-$100M+ ARR
In this episode of ThriveCast, we speak with Sanjay Sarathy, VP of Self-Serve and Developer Experience at Cloudinary. Sanjay shares Cloudinary’s journey from a developer consulting firm to one of the most successful product-led growth stori...
GTM Growth Audit - by Marlena Sarunac
In this episode of ThriveStack’s podcast, we speak with Marlena Sarunac, an award-winning CMO and co-founder of Company Advice. Marlena shares her GTM Growth Audit framework, a practical, systems-thinking approach to identifying hidden bott...
Why Revenue-Driven Teams Are Adopting PLG Scorecards
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Authors
The writers behind this newsletter.
Your go-to for B2B SaaS growth strategies, product-led insights, efficient self-service models, and the latest in engineering.
Data & Product \ud83d\udd79\ud83e\uddd9\ud83c\udffb♂️ - Product performance analyst, Event Data Model designer, and Content creator about efficient metrics and event data setups. - thoughts -> substack.com/@timodechau
is a board member for Winning by Design and Forrester and professor at BYU. Boyce was an executive at Oracle, InsideSales, Fundly, and ProfitLogic.
Building the next generation of growth and monetization product.
Hey, I'm Andrew. I coach and mentor Growth Leaders, Advise Product-led SaaS companies, and share my learnings along the way.
Marlena Sarunac is a fractional CMO and co-founder of The Company Advice. She believes clarity beats hype and that confusing users is an expensive habit.
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