Ries is Positioning
Laura Ries, Team RiesThe Pioneers of Positioning welcome you into our club. Sharing all the tools in the RIES Positioning Toolbox to help you build a brand worth fighting for.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 27 | Subscribers | Read | ries.news |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
New Hotline Call: What Is a Strategic Enemy?
Happy Chinese New Year! 2026 is the Year of the Horse, a symbol of speed, strength, and charging ahead. What better time to share this video from my recent trip to Shanghai for the Chinese edition launch of The Strategic Enemy.
48 Super Bowls of Clydesdales: Consistency Beats Clever
Every February, brands burn $7-10 million for 30 seconds of Super Bowl airtime. Most waste it on celebrity cameos. Too few understand what actually builds brands: visual hammers and strategic enemies. Here is my highlight reel from the big ...
Hello, Ford! The F-150 Lightning was not a Model T Moment.
2025 was an incredible year. And it wiped me out. I took a few weeks off to recharge my body and mind. Now I am back and more excited than ever to answer the call and help you leverage the power of positioning, the strategic enemy and the v...
Santa’s Secret? Positioning.
### Santa’s secret to becoming the world’s most powerful brand?
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Authors
The writers behind this newsletter.
Positioning Pioneer & Bestselling Author. New Book: The Strategic Enemy.
The Pioneers of Positioning
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