Ries is Positioning
Laura RiesThe Pioneers of Positioning welcome you into our club. Sharing all the tools in the RIES Positioning Toolbox to help you build a brand worth fighting for.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 36 | Founded | a year ago | Last Issue | 18 days ago |
| Active | |||||
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ries.newsLatest Issues
Hello Burger King! You’re #2 Again.
Burger King just did something almost no struggling brand manages to do.
It said no.
No to a five-point turnaround plan.
No to a tie-in gimmick designed to chase this quarter’s headlines.
No to defending a menu mistake just because it...
Hello PlayStation. You’re killing discs?
Everyone’s arguing about whether physical media is dying. Wrong debate.
The real question: what did PlayStation promise its customers, and does killing the disc break that promise or keep it.
Here’s the comparison people keep reaching for...
Hello KFC! Do I like your new logo?
KFC called the Hotline this week, bracing for feedback on the new logo.
They were stressed by the endless online debates over the font. Serif or sans. Bold enough. Modern enough. On brand enough.
Here’s a hint. What I told them has nothin...
Hello, Graduate! Sorry, Your Diploma Doesn't Come with Positioning.
The Positioning Hotline rang while I was on Stanford's campus. Of course I took the call.
Every year, thousands of grads leave with a diploma and a startup idea. Few leave with Positioning.
They can build the product. They can write the p...
Levi's Calls the Positioning Hotline | World Cup Edition
Listen to the Positioning Hotline call to understand why Levi’s just had their best marketing moment of the year — without spending a dollar.
FIFA covered the logo. The brand got more visible. That's the power of a Visual Hammer. Even with...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Ries is Positioning.
| Subscribers | Engagement | 69 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Positioning Pioneer & Bestselling Author. New Book: The Strategic Enemy.
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