Ries is Positioning
Laura RiesThe Pioneers of Positioning welcome you into our club. Sharing all the tools in the RIES Positioning Toolbox to help you build a brand worth fighting for.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 34 | Founded | a year ago | Last Issue | 18 days ago |
| Active | |||||
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ries.newsLatest Issues
Hello KFC! Do I like your new logo?
KFC called the Hotline this week, bracing for feedback on the new logo.
They were stressed by the endless online debates over the font. Serif or sans. Bold enough. Modern enough. On brand enough.
Here’s a hint. What I told them has nothin...
Hello, Graduate! Sorry, Your Diploma Doesn't Come with Positioning.
The Positioning Hotline rang while I was on Stanford's campus. Of course I took the call.
Every year, thousands of grads leave with a diploma and a startup idea. Few leave with Positioning.
They can build the product. They can write the p...
Levi's Calls the Positioning Hotline | World Cup Edition
Listen to the Positioning Hotline call to understand why Levi’s just had their best marketing moment of the year — without spending a dollar.
FIFA covered the logo. The brand got more visible. That's the power of a Visual Hammer. Even with...
What Is Positioning?
A recent Ipsos study found that more than 40% of American marketers cannot define positioning.
Yet 84% of those same marketers rated themselves above average. Why? Because they know how to execute. They know the tools. They know the platfo...
Nike Picked the Wrong Enemy
This week, Nike put a sign in their Boston Newbury Street store blocks from the marathon finish line that read: “Runners Welcome. Walkers Tolerated.”
Did they see my Strategic Enemy book and decide to put a line in the sand? Runners only?...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Ries is Positioning.
| Subscribers | Engagement | 68 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Positioning Pioneer & Bestselling Author. New Book: The Strategic Enemy.
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