Ries is Positioning
Laura RiesThe Pioneers of Positioning welcome you into our club. Sharing all the tools in the RIES Positioning Toolbox to help you build a brand worth fighting for.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 27 | Founded | 10 months ago | Last Issue | 3 months ago |
| Active | |||||
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ries.newsLatest Issues
New Hotline Call: What Is a Strategic Enemy?
Happy Chinese New Year! 2026 is the Year of the Horse, a symbol of speed, strength, and charging ahead. What better time to share this video from my recent trip to Shanghai for the Chinese edition launch of The Strategic Enemy.
My hotline...
48 Super Bowls of Clydesdales: Consistency Beats Clever
Every February, brands burn $7-10 million for 30 seconds of Super Bowl airtime. Most waste it on celebrity cameos. Too few understand what actually builds brands: visual hammers and strategic enemies. Here is my highlight reel from the big...
Hello, Ford! The F-150 Lightning was not a Model T Moment.
2025 was an incredible year. And it wiped me out. I took a few weeks off to recharge my body and mind. Now I am back and more excited than ever to answer the call and help you leverage the power of positioning, the strategic enemy and the v...
Santa’s Secret? Positioning.
Santa’s secret to becoming the world’s most powerful brand?
It’s not the cookies. It’s not the sleigh. It’s not the flying reindeer. It’s not all the free toys. Santa’s secret is positioning.
But this wasn’t always the case. For cent...
Happy Al Ries Day!
Happy Al Ries Day!
On Al Ries Day, year ninety-nine,
We toast the man who drew the line:
Pick one thing and make it stick,
A narrow focus, that’s the trick.
He made it simple, said it clear:
“Own one word the mind can hear,
Be...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Ries is Positioning.
| Subscribers | Engagement | 67 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Positioning Pioneer & Bestselling Author. New Book: The Strategic Enemy.
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