Reletter
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Beyond the Bubble Bath

The unfiltered truth about building a brand from the ground up, from a mom with 6 kids, 3 cats and a history of living on the edge.

Platform
Substack
PricingOnly free issuesPublishesDaily
Issues205Founded2 years agoLast Issue5 days ago
Active

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motherofallbombs.substack.com
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Latest Issues

I Got a Facelift, and Everybody Noticed

Wednesday morning, I’m standing in our booth at the UNFI Holiday Show and a buyer I have never met in my life walks straight up, taps our new packaging, and says, “Okay, what is this?”

And I swear to you, eight years of my life walked up a...

5 days ago
3

When Did Your Mission Become a Metric?

Dear Founders,

You started this because of a person.

Not a market. Not a TAM slide. A person; a face, a phone call, a moment in a hospital parking lot or a kitchen at 2am, and you swore to whatever you believe in that you would build some...

9 days ago
2

Dear Founders: I Know It Feels Like Nothing's Happening

Dear founders,

I know it feels like nothing’s happening.

I know because I’m eight years into this and most days it still feels that way to me. You’re working and working, the numbers don’t move, nobody’s clapping, and the silence gets lou...

14 days ago
2

What Epsom Salt Baths and Consciousness Have in Common

For eight years I’ve sold people baths. Bath bombs, mineral soaks, salts.

For most of those eight years, if you’d asked me what I was really selling, I’d have given you the mission answer — relief for mothers, a moment that’s actually your...

17 days ago
2
2

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  • Beyond the Bubble Bath

    I’m Heather \ud83d\udc4b\ud83c\udffb Founder of Mom Bomb. I wanted to help moms in crisis, but I needed a way to fund it that could scale. Eight years later, our bath & body brand is in 3,000+ stores, giving 100% of profits to the mission. \ud83e\udd2a

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