Borderlands Trail Running
Josh | BorderlandsBorderlands is a media company exploring the culture, business, and future of trail running. Understanding trail running, not just following it. On Substack, we break down the ideas shaping the sport, one clear argument at a time.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 34 | Founded | 5 months ago | Last Issue | 6 days ago |
| Active | |||||
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analog.borderlands.ccLatest Issues
Why We Shouldn’t Optimize Wasatch 100
Most people in the business of trail running are Mark from Field of Dreams. And if they get their way, we will lose races like Wasatch 100.
Ray mowed down his cash crop and built a baseball field to satisfy a longing in his heart for somet...
“I Need Running to Stay Alive”
Biel is mysterious but not veiled.
One day he walked up to a mirror and tattooed a cat on his right cheek. Then, in his words, he “compulsively” kept going until his face was full.
He says it was a release. A way to stop caring what o...
The Problem with Hating UTMB
I’m only cynical when I’m burnt out.
Repetitive predictability burns me out.
That’s complicated because predictability is mission critical to what I’m building. A podcast has to come out. The newsletter has to arrive. The business needs...
What Tara Dower Wants Her Legacy to Be
Someone from Altra reached out and asked if Borderlands could support the release of a new road super shoe. Road shoes are not really my lane here, so for it to work I needed an angle that worked for the trail running world.
So I asked if...
I Asked Speedgoat about Selling to UTMB
Speedgoat Karl Meltzer sold his namesake race to UTMB, sold his naming rights to HOKA, released his AT trail doc on Netflix, and brought non-endemmic money (…Red Bull) and attention to trail running.
Trail running grew up on Karl Meltzer’s...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Borderlands Trail Running.
| Subscribers | Engagement | 73 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
Chart Rankings
How this newsletter ranks in the official Substack charts.
| #248 |
Authors
The writers behind this newsletter.
Borderlands writes about trail running as it actually works. Our Substack is where the ideas start, before they become anything else.
Frequently Asked Questions
How can I access the email archive for Borderlands Trail Running?
You can find recent issues that have been published by Borderlands Trail Running on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
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How much does it cost to sponsor a publication like Borderlands Trail Running?
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To find out how much an ad will cost, contact Borderlands Trail Running using the contact information provided and ask for a copy of their media kit.
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