Borderlands Trail Running
Josh | BorderlandsBorderlands is a media company exploring the culture, business, and future of trail running. Understanding trail running, not just following it. On Substack, we break down the ideas shaping the sport, one clear argument at a time.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 11 | Founded | 2 months ago | Last Issue | 35 hours ago |
| Active | |||||
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borderlandstrailrunning.substack.co...Latest Issues
What Happens When a Race Intelligence System Gains Live Location Intelligence?
Jonathan’s recent article on Laurel got me thinking about race intelligence. I've been using Laurel at a race I direct in Salt Lake City and have been impressed by both the team and the technology they're building.
Jonathan’s recent...
After the Cocodona Coverage Conversation, I Built Something.
I have a link for [LoC] (stands for Live on Course) at the bottom of this article. Please read the article first for context then please jump in, explore it, and send me feedback in the comments.
The Problem
A few weeks ago I released...
The Local 50K Is More Important Than We Think
Trail running has never been better at generating attention. But the local races that turn spectators into trail runners are becoming harder to sustain.
Nowadays, the curiosity starts online → someone watches UTMB, Western States, or Cocod...
What Happens to Trail Running When It Grows Up?
A few weeks ago I wrote a piece called Who Decides What Trail Running Becomes?
The core idea was that runners are no longer the only force shaping the future of the sport. Brands, race organizations, media companies, and investors are incr...
The Strongest Counterarguments To My Cocodona Piece
I genuinely did not expect the response to my Cocodona piece to become this charged.
Read the original Substack article→
Watch full video →
A lot of people agreed with the core argument that trail running’s live coverage still asks too...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Borderlands Trail Running.
| Subscribers | Engagement | 72 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
Chart Rankings
How this newsletter ranks in the official Substack charts.
| #189 |
Authors
The writers behind this newsletter.
Borderlands writes about trail running as it actually works. Our Substack is where the ideas start, before they become anything else.
Frequently Asked Questions
How can I access the email archive for Borderlands Trail Running?
You can find recent issues that have been published by Borderlands Trail Running on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
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To find out how much an ad will cost, contact Borderlands Trail Running using the contact information provided and ask for a copy of their media kit.
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