
Borderlands is a media company exploring the culture, business, and future of trail running. Understanding trail running, not just following it. On Substack, we break down the ideas shaping the sport, one clear argument at a time.
| Platform | Pricing | Only free issues | Publishes | Twice weekly | |
|---|---|---|---|---|---|
| Issues | 31 | Founded | 5 months ago | Last Issue | 11 days ago |
| Active | |||||

Someone from Altra reached out and asked if Borderlands could support the release of a new road super shoe. Road shoes are not really my lane here, so for it to work I needed an angle that worked for the trail running world.
So I asked if...
Speedgoat Karl Meltzer sold his namesake race to UTMB, sold his naming rights to HOKA, released his AT trail doc on Netflix, and brought non-endemmic money (…Red Bull) and attention to trail running.
Trail running grew up on Karl Meltzer’s...
I flew to Ohio to spend the day with Harvey Lewis and record a few episodes of the podcast.
Part 1: Harvey Lewis | The Man Behind the Ultras
Part 2: Harvey Lewis | The Mind Behind the Ultras
I watched him do pushes ups, ra...
I saw someone wearing a Ciele hat when they weren’t running.
Come to find out, it was a running hat.
But Ciele wasn’t always called Ciele. The dream started with another name: Miles.
So why did it change?
In the first installment of Alm...
First, huge shout out to + for having conversations about what we’re building. I can’t recommend Trail Mix enough if you’re into this sort of stuff.
This weekend, Beast of Big Creek marks the return of the Skyrunner World Series...
Subscribers, engagement, traffic and sponsorship for Borderlands Trail Running.
| Subscribers | Engagement | 72 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
How this newsletter ranks in the official Substack charts.
| #250 |
The writers behind this newsletter.
Borderlands writes about trail running as it actually works. Our Substack is where the ideas start, before they become anything else.
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