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Borderlands Trail Running

Josh | Borderlands

Borderlands is a media company exploring the culture, business, and future of trail running. Understanding trail running, not just following it. On Substack, we break down the ideas shaping the sport, one clear argument at a time.

Platform
Substack
PricingOnly free issuesPublishesTwice weekly
Issues15Founded2 months agoLast Issue11 days ago
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Latest Issues

The Cost of Being Seen

Analog Issue #16 | A weekly editor’s notebook from Borderlands.

Trail running, endurance culture, product, media, ambition, identity, and the strange little signals that explain where the sport is going.


Contents
On the Cost of B...

11 days ago
3
6

A 100-Mile Trail Race, Rebuilt as an 8-Bit Video Game

Today I’m releasing a deeply unnecessary 8 bit ultratrail running game called Goat Rodeo 100.

Sorry, desktop only. Also, if you encounter problems, let us know in the comments on this post.

The premise is simple. You are attempting to fi...

11 days ago
4
2

I Had Western States Backwards

For years, I thought the athletes were the reason I cared about Western States. This week I realized I had it backwards.

Trail running talks endlessly about who is racing. But in sports, the events that stay with us tend to be rooted in a...

14 days ago
1

Does Trail Running Actually Want Competitors?

We talk about trail running as if it has a single culture. Much of the tension in the sport comes from that assumption. Today, I explore the difference between the participation sport and the elite sport, and what we miss when we treat them...

21 days ago
3

What Happens When a Race Intelligence System Gains Live Location Intelligence?

Jonathan’s recent article on Laurel got me thinking about race intelligence. I've been using Laurel at a race I direct in Salt Lake City and have been impressed by both the team and the technology they're building.


Jonathan’s recent...

25 days ago
1
1

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  • Josh | Borderlands

    Borderlands writes about trail running as it actually works. Our Substack is where the ideas start, before they become anything else.

  • Frequently Asked Questions

    How can I access the email archive for Borderlands Trail Running?

    You can find recent issues that have been published by Borderlands Trail Running on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.

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    How can I advertise in Borderlands Trail Running?

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    Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.

    How much does it cost to sponsor a publication like Borderlands Trail Running?

    Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.

    To find out how much an ad will cost, contact Borderlands Trail Running using the contact information provided and ask for a copy of their media kit.

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