Borderlands Trail Running
Josh | BorderlandsBorderlands is a media company exploring the culture, business, and future of trail running. Understanding trail running, not just following it. On Substack, we break down the ideas shaping the sport, one clear argument at a time.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 24 | Founded | 3 months ago | Last Issue | 10 days ago |
| Active | |||||
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analog.borderlands.ccLatest Issues
The Gift of Paris Is Leaving It
Wheels up at 11 a.m. next Tuesday.
Today Borderlands moves its headquarters from Paris back to Salt Lake City.
Two years ago, I moved my family here believing a media company could be headquartered anywhere in the world and produce the sa...
10 Things I Couldn't Stop Thinking About After Western States
Only 364 more sleeps until WSER 2027.
After watching nearly every minute of the 2026 Western States 100, these were the ten ideas I couldn’t shake. For the full discussion and context behind each point, listen to this week’s episode of th...
WSER Honors Running. Paris Celebrates It.
This week, running is celebrating itself in two very different ways.
At Western States, the mood is quiet and reverent no matter how loud. It’s the most sober and somber expression of what running can mean.
Subscribe now
In Paris, the mo...
Trail Running Culture Doesn't Scale
Every few years trail running has the same argument: What happens to trail running culture as the sport grows?
Former ITRA President Bob Crowley’s answer is both simpler and more optimistic than most. Trail running culture doesn’t live in...
More Host Than Shopkeeper
Running Wylder has become one of the more talked-about running shops, but founder Katie Douglas doesn’t come across as a retailer chasing growth. She comes across as a host.
When I met Douglas at Paris Fashion Week, I expected someone carr...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Borderlands Trail Running.
| Subscribers | Engagement | 73 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
Chart Rankings
How this newsletter ranks in the official Substack charts.
| #190 |
Authors
The writers behind this newsletter.
Borderlands writes about trail running as it actually works. Our Substack is where the ideas start, before they become anything else.
Frequently Asked Questions
How can I access the email archive for Borderlands Trail Running?
You can find recent issues that have been published by Borderlands Trail Running on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
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How much does it cost to sponsor a publication like Borderlands Trail Running?
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To find out how much an ad will cost, contact Borderlands Trail Running using the contact information provided and ask for a copy of their media kit.
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