BrandLab's Substack
Jenny Schmitt, PhD | BrandLabThe rise, the fall, and the lessons no one talks about. One brand at a time.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 33 | Founded | 7 months ago | Last Issue | 6 days ago |
| Active | |||||
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brandlab360.substack.comLatest Issues
Can I Buy This? The Coffee Shop: The Number Every Listing Hides
Every business has a story. If you’re buying it, you’re buying the math underneath it.
This is Can I Buy This?
Buy the math, not the story.
This is something new, and something I’ve wanted BrandLab360 to be since the start...
Same Poison, Two Companies: Kodak Died of Its Own Invention, Fujifilm Reinvented Itself
[This is the first digital camera developed by 23-year old engineer at Kodak in 1975.]
Kodak hired Steve Sasson in 1973. 23 years old, fresh out of engineering school, it was the first job he ever had. It would also be his last, though not...
Spray and Pray: 90% of Startups Fail
Ever wondered how venture capital gets paid when most of what it funds goes nowhere?
It budgets for that. Nobody at a venture firm looks especially worried when a portfolio company files for Chapter 11, because the model assumes a good por...
How a $1.4B Exit Started With a Dead Cat.
[Daniel Rotman with his orange tabby cat.]
Gingi was a 10th birthday present from his sister. An orange tabby who stayed at his side for 15 years, through school, the day he packed the car for college, the first apartment he could b...
How I F***ed Up My Substack Subscription. There Is No Undo Button.
This week is a little different as we are not looking at another dead/dying brand. The body on the table is mine, and the weapon is a settings page, but no worries I am still breathing.
On Saturday sent me a message and I looked at it 3x...
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Authors
The writers behind this newsletter.
True crime for capitalism. Every Tuesday, a business that lost money, and the mismatch that killed it before anyone noticed. Written for people with capital at risk, whether that's a cheque, a round, or the shop around the corner you want to buy.
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