BrandLab's Substack
Jenny Schmitt, PhDThe rise, the fall, and the lessons no one talks about. One brand at a time.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 30 | Founded | 7 months ago | Last Issue | 6 days ago |
| Active | |||||
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brandlab360.substack.comLatest Issues
How a $1.4B Exit Started With a Dead Cat.
[Daniel Rotman with his orange tabby cat.]
Gingi was a 10th birthday present from his sister. An orange tabby who stayed at his side for 15 years, through school, the day he packed the car for college, the first apartment he could b...
How I F***ed Up My Substack Subscription. There Is No Undo Button.
This week is a little different as we are not looking at another dead/dying brand. The body on the table is mine, and the weapon is a settings page, but no worries I am still breathing.
On Saturday sent me a message and I looked at it 3x...
A $200 Billion Mistake: MTV Invented Short-Form Video and Didn't Know How to Capitalize on It
A subscriber sent me a message that just said “you have to do MTV.” I wrote back before I’d even thought about it, because MTV raised me. I planned my afternoons around it. I taped songs off the screen with my finger on the record button wa...
Does a Celebrity Name Actually Sell Anything?
[Clooney says Casamigos was born from tequila-filled nights.]
I bought a lipstick because of an Instagram ad. Not a friend’s recommendation, not a review, not even the six seconds of research I would have given a phone charger. A fa...
Death by Demographics: Gen Z Is Drinking More, Wine Is Dying Anyway
Every business is built on a customer. Wine just found out what happens when that customer quietly disappears and nobody’s watching the door.
During the pandemic in 2020, people were stuck inside and pouring a glass at lunch because what e...
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Authors
The writers behind this newsletter.
I'm Jenny I write The BrandLab360 aka true crime for capitalism. Some brands are dead, some are still walking around convinced they're fine. I take both apart on Tuesdays, at midnight, in pajamas, beside a cat who judges from the windowsill.
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