BrandLab's Substack
Jenny Schmitt, PhD | BrandLabThe rise, the fall, and the lessons no one talks about. One brand at a time.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 36 | Founded | 9 months ago | Last Issue | a month ago |
| Active | |||||
Read this Newsletter
brandlab360.substack.comLatest Issues
Can I Buy This? The Coffee Shop Part III: How Much Does Your Dream Cost?
You’ve pictured the coffee shop. Now let’s work out what it takes to make it pay for the life you want.
BONUS: How To Make Your Ideas Travel Before A Copycat does.
BONUS: A SELF-AUTOPSY
There is a particular kind of rage that comes from watching something you have been building for months become easier to recognize somewhere else.
That was my September.
I had been building BrandLab360 for 7 month...
Can I Buy This? The Coffee Shop Part II: How Does a Coffee Shop Actually Make Money?
168 transactions a day. Twice the traffic of a normal café. An 11% profit on the page, and a food cost that would make it the most efficient coffee business in North America.
Can I Buy This? The Coffee Shop: The Number Every Listing Hides
Every business has a story. If you’re buying it, you’re buying the math underneath it.
This is Can I Buy This?
Buy the math, not the story.
This is something new, and something I’ve wanted BrandLab360 to be since the start...
Same Poison, Two Companies: Kodak Died of Its Own Invention, Fujifilm Reinvented Itself
[This is the first digital camera developed by 23-year old engineer at Kodak in 1975.]
Kodak hired Steve Sasson in 1973. 23 years old, fresh out of engineering school, it was the first job he ever had. It would also be his last, though not...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for BrandLab's Substack.
| Subscribers | Engagement | 78 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
Explore More
Authors
The writers behind this newsletter.
One of North America’s youngest commercial executives, with a PhD. Corporate taught me how to question prices, deals and assumptions. I show you how to apply that thinking to everyday decisions: from a plumber’s quote to buying a business.
Frequently Asked Questions
How can I access the email archive for BrandLab's Substack?
You can find recent issues that have been published by BrandLab's Substack on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
How many subscribers does BrandLab's Substack have?
To see how many people subscribe to BrandLab's Substack, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.
How can I advertise in BrandLab's Substack?
Newsletter advertising can be extremely effective when it's done right. Before you pitch BrandLab's Substack as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.
Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.
How much does it cost to sponsor a publication like BrandLab's Substack?
Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.
To find out how much an ad will cost, contact BrandLab's Substack using the contact information provided and ask for a copy of their media kit.
How can I find newsletters related to BrandLab's Substack?
Scroll up to where it says Related Newsletters to see other publications like BrandLab's Substack. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.
How do I contact BrandLab's Substack?
Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.