BrandLab's Substack
The Brand Lab 360The rise, the fall, and the lessons no one talks about. One brand at a time.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 26 | Founded | 6 months ago | Last Issue | 8 days ago |
| Active | |||||
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brandlab360.substack.comLatest Issues
Death by Demographics: Gen Z Is Drinking More, Wine Is Dying Anyway
Every business is built on a customer. Wine just found out what happens when that customer quietly disappears and nobody’s watching the door.
During the pandemic in 2020, people were stuck inside and pouring a glass at lunch because what e...
Where Does the Money Go? The Real Cost of Getting a Product on a Shelf
I stood in a grocery aisle last month doing arithmetic on a bag of chips like it had personally wronged me.
$7. For Doritos. Up nearly 50% since 2021.
I wasn’t the only one running the math. Shoppers stopped buying, and PepsiCo watched mo...
They Sold You the Dream. They Were Betting You'd Quit.
He said he made six figures in 47 minutes with an AI agent that ran while he slept, and by minute three I was doing the math on whether my PhD had been a catastrophic waste of everyone’s time. And here was a man in a rented Lamborghi...
The Apple Store of Weed That Had Seven CFOs
[The grand opening of the MedMen marijuana dispensary on Abbot Kinney Blvd. in Venice, Calif., on June 9, 2018. Bottom left: State Sen. Ben Allen, actress Rosario Dawson and Rep. Ted Lieu.]
If you ever bought weed before MedMen, you...
Poppi's Health Claim Died in Court. The Brand Is Dying on a Shelf.
Allison Ellsworth mixed the first batch of Poppi in her kitchen using apple cider vinegar, fruit juice, and a hunch that people would pay premium for a soda that made them feel like they were doing something good for their gut. She p...
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The writers behind this newsletter.
I pull apart the companies everyone thought were winning and show you where the story stops matching the facts. Forensic autopsies of failed and scaled brands. Read by founders, operators, and investors across 57 countries.
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