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I break down the businesses of entrepreneurs you never hear about. Every 1st & 3rd Wednesday, you get one real story and three key lessons to grow your entrepreneurial mindset.

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Latest Issues

The Burden of Actually Caring | Founders Roundtable #1

Entrepreneurs often face challenges alone.

Building a business is a collaborative effort, but the challenges you face are often things others close to you just don’t understand.

That’s why I started The Founders Roundtable.

I’ve been wor...

4 days ago
11
10

NYC Paid These Citizens $700k Each To Report Idling Vehicles

By now you have probably realized that this isn’t my usual business breakdown.

Instead, , I wanted to share an overlooked, unconventional side hustle that I found fascinating.

A few weeks ago, I came across a video claiming that an envir...

18 days ago
9
6

9 Months Ago. Zero Dollars. Today She Makes $720,000/yr Mailing Letters.

Your phone buzzes fifty times a day. Your email inbox is a disaster.

And when you finally walk outside to check your physical mailbox, it’s just bills, credit card offers, and junk flyers.

We are digitally exhausted, and starving for some...

a month ago
14
12

He Makes Over $1.4M/yr Cleaning Homes

I used to think a cleaning business was just a grind where you spent all day scrubbing floors moving from one house to the next and you could never scale past that.

, I was wrong.

Cristobal Mondragon proved that running a cleaning company...

2 months ago
14
4

This Ex-Cop Makes $420,000/yr from ATMs

, I know what you’re thinking.

Trading a secure job as a full-time police officer for an ATM route sounds like a fake story you would read online.

But Gianni Santino proved it is entirely possible.

Even in 2026!

Today, he runs an 83-m...

2 months ago
23
13

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Authors

The writers behind this newsletter.

  • The Millionaire Breakdown

    I break down the businesses of entrepreneurs you never hear about. Read by founders, CEOs, and investors across 23 countries. New breakdowns twice a month.

  • Helena Fogarty

    Fundraising Expert. 3x founder obsessed with getting founders funded with intentional capital. Podcast Host of the Inside Startup Funding podcasts: Inside the Round, Inside the Fund and Stealth/TBD.

  • Beyond the Bubble Bath

    Mother x 6. I wanted to help moms in crisis, so, I started a CPG company 🤪 8 years and 3,000+ stores later, 100% of profits go to the mission. I write about doing good inside a system built for the exact opposite & the parts nobody puts on LinkedIn

  • Jenny Schmitt, PhD | BrandLab

    One of North America’s youngest commercial executives, with a PhD. Corporate taught me how to question prices, deals and assumptions. I show you how to apply that thinking to everyday decisions: from a plumber’s quote to buying a business.

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