Stick or Skip
Maryna ShcherbynaSome brands get chosen. Most get skipped. I decode the difference - across food, brands, and culture. Written by a 20-year CPG insider.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 9 | Founded | 5 months ago | Last Issue | 6 days ago |
| Active | |||||
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I ate this in Naples. Then I went to the spice aisle.
Last October, Naples. A place called Antica Taverna a Chiaia, paper-blue tablecloths, menu in Italian. Fried anchovies with rocket and lemon. Spaghetti with clams and mussels and cherry tomatoes in two colours. Something creamy and yellow I...
You Can Have the Donut. You Just Can't Eat It.
Image: Laneige website
There's a jar of beef tallow on my counter. I'm not going to tell you which counter, partly because it's funnier that way and partly because in 2026 you can't really tell by looking.
Thanks for reading Stick or Ski...
If Hollywood Has the Oscars, Grocery Has the Shelfies
If Hollywood has the Oscars, challenger consumer brands have the Shelfies. No red carpet, fewer gowns, considerably more protein.
Startup CPG announced the winners of its sixth annual Shelfie Awards last week: 46 products chosen from more...
Tara Bosch is back. And this time, she’s coming for the chip aisle.
Image source: Snackish Instagram
Most founders start with a market opportunity.
Tara Bosch seems to start with a person.
The first time, it was her grandmother and candy. Now, it’s her daughter and potato chips.
And the question I’ve be...
How Good Culture Turned Cottage Cheese Into a $500 Million Comeback
Image source: Good Culture Instagram
When I moved from Europe to Canada in 2015, two foods disappeared from my life: kefir and cottage cheese.
Back home, neither was a wellness product. Nobody photographed them. Nobody talked about their...
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| Subscribers | Engagement | 72 | Monthly Web Visits | ||
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The writers behind this newsletter.
For people curious about why we buy what we buy - and the brands trying to earn our attention. I built my career in the marketing rooms of companies big enough to have their own zip codes. Consumer shifts, brand stories, and lessons from inside CPG.
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