Brand Autopsy™
Léa Mondoloni | Brand AutopsyI work inside luxury brands. Every Tuesday, I take one apart in public. Brand Autopsy™ — the laws of luxury desire. Léa Mondoloni · ex-Chanel, Maje, Accenture. ↓
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 31 | Founded | 4 months ago | Last Issue | 9 days ago |
| Active | |||||
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brandautopsies.substack.comLatest Issues
What Breaks Before a Brand Looks Broken
On the numbers brands celebrate, the capital clocks they ignore, and why a business can be growing while quietly getting worse.
HUMAN AUTOPSY
I dissect brands.
But brands don’t make decisions. People do.
So I’m opening a new f...
Sézane Grew Up. Did Its Customer?
You have already seen her on the bus shelters.
New logo, new campaign, new prices, a supermodel at the centre of the campaign, the rebrand has been reviewed, argued over and mourned by every publication with a fashion desk. All of it accur...
What Jacquemus Can Teach You About Building Desire
You have already read the article about the lavender field. You have read the one about his grandmother, the one about the pink runway, and probably three about how a boy from Provence sells the South of France. Those pieces are not wrong....
Beauty Is Not The Hottest Niche Anymore
Beauty isn’t struggling for capital. This was the busiest quarter for beauty deal-making in years1. Money is still moving into the category. What’s changed is what kind of money, and what it’s buying.
Record deal volume in a mature categor...
Glossier: What If Your Face Was the Campaign?
MOVEMENT ONE
The Gap Was the Business Model
Who does this make me?
For most of the twentieth century, a beauty advertisement ran on one instruction hidden underneath the product shot: look at her, then look at yourself, then notice...
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| Subscribers | Engagement | 75 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
I work inside luxury brands. Every Tuesday, I take one apart in public. Brand Autopsy™ — the laws of luxury desire. Léa Mondoloni · ex-Chanel, Maje, Accenture. ↓
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