Brand Autopsy™
Léa Mondoloni | Brand AutopsyI work inside luxury brands. Every Tuesday, I take one apart in public. Brand Autopsy™ — the laws of luxury desire. Léa Mondoloni · ex-Chanel, Maje, Accenture. ↓
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 34 | Founded | 5 months ago | Last Issue | 6 days ago |
| Active | |||||
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brandautopsies.substack.comLatest Issues
The Method Nº05: Sustainability Alone Won’t Make You Want It
Stella sells novelty. Mugler sells ritual. Hermès sells proof. Rolex sells certainty. The green benefit is real it just isn’t what closes the sale.
Fashion has made sustainability extremely easy to see and almost impossible to assess.
The Method Nº04: Beauty Is Not The Hottest Niche Anymore
Beauty spent a decade teaching the market a trick. Five unglamorous categories just learned it too.
Beauty isn’t struggling for capital. This was the busiest quarter for beauty deal-making in years1. Money is still moving into the category...
How Rhode Makes You Want What You Never Asked For
We did not need a lip treatment attached to our phone. We did not need a miniature blush clipped to a handbag. We did not need skincare named like dessert.
Rhode’s brilliance is that these ideas felt unnecessary before they existed an...
What Breaks Before a Brand Looks Broken
On the numbers brands celebrate, the capital clocks they ignore, and why a business can be growing while quietly getting worse.
HUMAN AUTOPSY
I dissect brands.
But brands don’t make decisions. People do.
So I’m opening a new f...
Sézane Grew Up. Did Its Customer?
You have already seen her on the bus shelters.
New logo, new campaign, new prices, a supermodel at the centre of the campaign, the rebrand has been reviewed, argued over and mourned by every publication with a fashion desk. All of it accur...
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| Subscribers | Engagement | 76 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
I work inside luxury brands. Every Tuesday, I take one apart in public. Brand Autopsy™ — the laws of luxury desire. Léa Mondoloni · ex-Chanel, Maje, Accenture. ↓
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