Brand Autopsy™
Léa Mondoloni | Brand AutopsyI work inside luxury brands. Every Tuesday, I take one apart in public. Brand Autopsy™ — the laws of luxury desire. Léa Mondoloni · ex-Chanel, Maje, Accenture. ↓
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 27 | Founded | 3 months ago | Last Issue | 8 days ago |
| Active | |||||
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brandautopsies.substack.comLatest Issues
Glossier: What If Your Face Was the Campaign?
MOVEMENT ONE
The Gap Was the Business Model
Who does this make me?
For most of the twentieth century, a beauty advertisement ran on one instruction hidden underneath the product shot: look at her, then look at yourself, then notice...
The Method Nº03: Catch the Want Before It Catches Your Card
Knowing how a mechanism works and feeling immune to it are two different things, and the gap between them is where most of your money actually goes. You can read every Brand Autopsy published here and still stand in front of a waitlist feel...
What Are You Actually Buying? When Aspiration for Luxury and Wellness Hides Harm.
Today, and come together for a special collaboration exploring the hidden cost of aspiration. Combining science and branding, we examine not only why these products become so desirable, but also what the evidence reveals beneath the marke...
Briogeo Found a Fortune Sitting on the Wrong Shelf
MOVEMENT ONE
The Wrong Aisle
Who does this make me?
has described the memory plainly: walking into a beauty store and finding textured haircare hidden away on the bottom shelf, visually unappealing next to everything sitting at eye...
Why Can't Anyone Become Aesop?
Movement One - The Promise
Who does this make me?
Copy everything visible about Aesop. The bottle, the type, the refusal to advertise, the trick of hiring a different architect for every single store. Spend the money. Hire the same...
Audience Metrics
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| Subscribers | Engagement | 73 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
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I work inside luxury brands. Every Tuesday, I take one apart in public. Brand Autopsy™ — the laws of luxury desire. Léa Mondoloni · ex-Chanel, Maje, Accenture. ↓
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