Brand Autopsy™
Léa Mondoloni | Brand AutopsyI dissect brands and the minds behind them. Desire, culture & the decisions that make us choose. Brand Autopsy™ · Léa Mondoloni · ex-Chanel, Maje, Accenture. ↓
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 36 | Founded | 6 months ago | Last Issue | 9 days ago |
| Active | |||||
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brandautopsies.substack.comLatest Issues
Beauty Is Not The Hottest Niche Anymore. Part II: Does It Actually Pay?
Bloom made its name with a greens powder; most of its revenue now comes from drinks. The Nue Co. started with supplements; most of its sales now come from fragrance.
The next wellness winners won’t look like wellness brands. They’ll look l...
You Already Know What Gwyneth Paltrow Would Choose
A face cream. A cashmere sweater. A chicken bowl at one o’clock.
In 2024, chose to concentrate on all three. On paper, they have almost nothing in common: different supply chains, different competitors, different rhythms of consumption....
The Method Nº04: Sustainability Alone Won’t Make You Want It
Stella sells novelty. Mugler sells ritual. Hermès sells proof. Rolex sells certainty. The green benefit is real it just isn’t what closes the sale.
Fashion has made sustainability extremely easy to see and almost impossible to assess.
Beauty Is Not The Hottest Niche Anymore. Part I: Where Did the Opportunity Go?
Beauty spent a decade teaching the market a trick. Five unglamorous categories just learned it too.
Beauty isn’t struggling for capital. This was the busiest quarter for beauty deal-making in years1. Money is still moving into the category...
How Rhode Makes You Want What You Never Asked For
We did not need a lip treatment attached to our phone. We did not need a miniature blush clipped to a handbag. We did not need skincare named like dessert.
Rhode’s brilliance is that these ideas felt unnecessary before they existed an...
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| Subscribers | Engagement | 77 | Monthly Web Visits | ||
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I dissect brands and the minds behind them. Desire, culture & the decisions that make us choose. Brand Autopsy™ · Léa Mondoloni · ex-Chanel, Maje, Accenture. ↓
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