Brands in Sport
David SkillingBrand stories at the cross-section of sport & popular culture.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 106 | Founded | 3 years ago | Last Issue | 8 days ago |
| Active | |||||
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brandsinsport.substack.comLatest Issues
What Charles Leclerc and Chivas Regal Understand About Modern Sports Partnerships
Written by David Skilling // Advertising & Partnerships
Chivas Regal
This article features a full Q&A with Oyin Akiniyi, Global Brand Director at Chivas Regal.
Charles Leclerc went to Scotland and challenged Chivas Regal’s Master...
The FIFA World Cup Battle Isn’t Just on the Pitch, and Casamigos Knows it.
Written by David Skilling // Advertising & Partnerships
Casamigos' FIFA World Cup 2026 campaign is focused on what happens over the full month of football, where people get together in living rooms, bars, and watch parties.
The brand has...
World Cup Kits: Why adidas Brought the Trefoil Back Now
Written by David Skilling // Advertising & Partnerships
adidas
You may have seen the buzz online last week as the adidas Trefoil returned to World Cup shirts for the first time since 1990. adidas knows that kind of move works best if it l...
Running Culture Meets Retail: Why Kith and On’s Partnership Signals a New Phase in Sportswear
Advertising & Partnerships
Kith
Kith has built its reputation by turning retail drops into cultural events, yet its latest partnership with Swiss performance brand On points toward a more interesting shift.
To mark its 15th anniversary,...
Tennis Sponsorship Shift: Why Emma Raducanu’s Move to Uniqlo Signals a Reset Beyond Nike
Advertising & Partnerships
Raducanu has ended her long-term association with Nike and signed a new global apparel deal with Uniqlo, with her debut in the brand’s kit expected at Indian Wells in early March. The framing has been clean and c...
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Authors
The writers behind this newsletter.
Unpacking the culture and business of sport. Covering Football (Soccer), Formula 1, Boxing, NBA, Golf, and brands in sport.
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