Reletter
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Stories at the intersection of cycling, culture, and the business behind it.

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Substack
PricingOnly free issuesPublishesWeekly
Issues59Foundeda year agoLast Issue2 days ago
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Artwork for Built on Bikes

Latest Issues

Cycling Needs More Outsiders

Image - @bertrand.m.m

After a year’s worth of storytelling with Built on Bikes I have come to learn that time-crunched weeks can provide unique opportunities to get creative with my subject matter. I usually come up with story ideas on Mon...

2 days ago
5

The Traditional Mass Start Is Costing Gravel Its Growth With Women

We are running it back this week and talking about women’s gravel racing, but this time we will be focusing on a very different part of the gravel ecosystem. While last week was all about the UCI and sanctioned events that attract the highe...

9 days ago
6
3

Who Actually Advocates for the Women’s Peloton?

Image - Pauline Ballet

As promised, we are back with a second piece this week. Besides releasing two stories, it has been a time-crunched week. I only had a few days to write, so logically I picked a topic that is complex, dry, and probabl...

16 days ago
5
2

Who Is Actually in Charge of the UCI Gravel World Series?

Image - UCI Gravel World Series/Golazo

While planning this piece, its original tone and commentary were going to be the harshest of any Built on Bikes piece I have written. It is on a topic I have thought about for the last year, and it de...

20 days ago
7
3

How a Venture-Backed Fintech Found Success by Sponsoring IRONMAN

Image - Kevin Mackinnon

The last few editions of Built on Bikes have spent a lot of time talking about sponsorship opportunities in professional cycling and how brands can position their products through this marketing channel. We have out...

a month ago
3
1

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Authors

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  • Kyle Dawes

    Telling stories at the intersection of cycling, culture, and the business behind it.

  • Ryan Simonovich

    Journalist. Mountain biker. I publish Ryan MTB and Nature Break.

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