Trail Waves
Seth LaReauExplorations of the Business, Culture, and Finance of Trail Running.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 57 | Founded | 2 years ago | Last Issue | 16 days ago |
| Active | |||||
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trailwaves.substack.comLatest Issues
The Trail Running Shoe Sponsor Power Rankings (Q3 2026)
Image created by author.
Somehow, it’s already October, though my kids have been constantly reminding me that it’s Fall. They must be learning about the seasons in school, but my daughter is still confused as to why the Japanese Maples in...
The Game Theory of a $100,000 Trail Race
Image created by author.
Run Rabbit Run may have just redefined what it means for a professional trail athlete to make a living in the sport.
Last week, during a pre-race briefing for the 2026 Run Rabbit Run 100 Mile, race director Fred A...
Nike is Down 80%. Is ACG Still Looking Up?
Image created by author.
On June 30, 2026, Nike reported its Q4 FY 2026 earnings from a boardroom in Beaverton, Oregon. Sportswear and Jordan streetwear both fell double digits for the quarter, a slide President and CEO Elliott Hill expect...
From an Attic to a $30,000 Launch
Original image: Dera. Modified by author.
The night before Dera’s public launch, founder Morgan Tuohy accidentally left a single size medium belt in stock on the website. The launch was set for 10:00am the next morning, but a little after...
The 2026 UTMB Storyline Bracket
Original photo from Run the Alps. Modified by author.
I’m not ashamed to admit that I officially have UTMB fomo. Between the Instagram highlights, pre-race interviews, prognostication podcasts, and rumor mill coming from those on the groun...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Trail Waves.
| Subscribers | Engagement | 76 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Trail runner, ultramarathoner, writer, and dad of two. | Exploring the business, finance, and culture of trail running. | 📍 SF Bay Area
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