Bullish
Jordan Chenevier-TruchetFrameworks, tactics, and honest takes on B2B marketing — tested across 500+ companies at Bulldozer. Every two weeks.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 128 | Founded | 2 years ago | Last Issue | 8 days ago |
| Active | |||||
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news.bulldozer-collective.comLatest Issues
Inside the AI system that runs our content
This edition of Bullish kicks off a series: the behind-the-scenes of how we actually use AI for revenue at Bulldozer. We start with marketing, and show you how we built our content operation with Claude Code.
Thanks for reading Bullish! Su...
The Clay Playbook: Community, Content and Conviction (Bruno Estrella - Head of Marketing @Clay)
About Bruno
Bruno Estrella is Head of Marketing at Clay. Before joining in late 2023, he spent five years at Webflow leading the growth team responsible for self-serve acquisition. At Clay, he oversees everything from community programs an...
AI productivity in marketing: the 3 metrics that work
Two weeks ago I recorded an episode of Momentum with Kieran Flanagan, SVP Marketing at HubSpot. Twenty minutes in, we landed on the same diagnosis: marketing is the only function in the company without a clean AI productivity metric.
Engin...
April Dunford: The Positioning Mistakes That Kill B2B Deals
About April
April Dunford is a positioning consultant and the author of Obviously Awesome, one of the most widely read books on product positioning in B2B. She spent years as a VP Marketing and CMO at a series of enterprise technology comp...
The AI SDR bill is due.
In late October 2024, Artisan blanketed San Francisco with billboards reading 'Stop hiring humans' — bus shelters, freeway 101, even the route in from SFO. A month earlier, 11x had raised $50M from a16z at a $350M post — on top of a $24M Se...
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Authors
The writers behind this newsletter.
CEO @ Bulldozer - Marketing & Growth (Aircall, Adecco, Salesforce).
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