Bullish
Jordan Chenevier-TruchetFrameworks, tactics, and honest takes on B2B marketing — tested across 500+ companies at Bulldozer. Every two weeks.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 125 | Founded | 2 years ago | Last Issue | 6 days ago |
| Active | |||||
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news.bulldozer-collective.comLatest Issues
April Dunford: The Positioning Mistakes That Kill B2B Deals
About April
April Dunford is a positioning consultant and the author of Obviously Awesome, one of the most widely read books on product positioning in B2B. She spent years as a VP Marketing and CMO at a series of enterprise technology comp...
The AI SDR bill is due.
In late October 2024, Artisan blanketed San Francisco with billboards reading 'Stop hiring humans' — bus shelters, freeway 101, even the route in from SFO. A month earlier, 11x had raised $50M from a16z at a $350M post — on top of a $24M Se...
The one-person marketing team (with AI) - Kieran Flanagan, SVP Marketing @Hubspot
About Kieran
Kieran Flanagan is SVP Marketing at HubSpot, where he has spent the last decade leading growth across the go-to-market organization. Before HubSpot, he was VP Growth at Salesforce. He started his career as a software engineer,...
The pipeline you can't see (Yet)
The CMO Freeze
Monday morning, you open your CRM and more than half the pipeline sits under “direct” or “organic”. Deals you can’t trace, can’t explain, can’t defend at the next QBR.
This is the scene we see with a lot of CMO we sit do...
Why Most B2B Communities Die (Dave Gerhardt, founder Exit Five)
About Dave
Dave Gerhardt is the founder of Exit Five, a membership community for B2B marketing professionals. He previously served as CMO at Drift and Privy, where he built his reputation writing about marketing on LinkedIn and running a p...
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Authors
The writers behind this newsletter.
CEO @ Bulldozer - Marketing & Growth (Aircall, Adecco, Salesforce).
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