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Frameworks, tactics, and honest takes on B2B marketing — tested across 500+ companies at Bulldozer. Every two weeks.

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Latest Issues

Everyone's a PMM now?!

On October 15th, I’m releasing a Momentum episode with Melissa Sanchot, CMO of HelloAsso—the platform one in three French nonprofits uses to get paid (subscribe here to catch it when it drops).

Small spoiler: the question was about somethi...

6 days ago
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Ahrefs: The Marketing Playbook That Breaks Every Rule - (Tim Soulo, CMO @Ahrefs)

About Tim,

Tim Soulo has been CMO at Ahrefs for 11 years and has never once defended his marketing budget to his CEO.

He tracks revenue, not attribution. He scores every piece of content by how likely it is to convert a reader into a cust...

11 days ago
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Your team doesn't need AI training

“We want to automate part of our teams’ work with AI. We have no idea where to start.”

It’s the request we get most since January, and it almost always lands from the exec team with a yearly target attached and a deadline on it.

By the...

19 days ago
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Fullenrich: Brand as a Performance Driver - (Frédéric Mathieu, CMO Fullenrich) - Conquête #91

About Frédéric,

Frédéric is CMO at Fullenrich, based in San Francisco. Originally from France, he spent eight years in Paris before joining Capgemini, which sponsored his move to the US in 2010. After years in consulting and then several s...

25 days ago
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Outbound à l'ère de l'IA : le playbook d'ElevenLabs avec Jonathan Chemouny - Conquête #90

About Jonathan

Jonathan Chemouny leads Sales Development for Europe at ElevenLabs. Before that, he spent years in classic SaaS, including at Intercom. At ElevenLabs, he has no official job title, like everyone else on the team. He is respo...

a month ago
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  • Jordan Chenevier-Truchet

    CEO @ Bulldozer - Marketing & Growth (Aircall, Adecco, Salesforce).

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