Bullish
Jordan Chenevier-TruchetFrameworks, tactics, and honest takes on B2B marketing — tested across 500+ companies at Bulldozer. Every two weeks.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 131 | Founded | 2 years ago | Last Issue | 5 days ago |
| Active | |||||
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news.bulldozer-collective.comLatest Issues
From Inbound to Loop: HubSpot's New Bet on the Future of Marketing
About Kipp
Kipp Bodnar is CMO of HubSpot, a role he has held for over a decade. He co-authored the inbound marketing methodology that shaped a generation of B2B marketers, and has since co-written a new book with Kieran Flanagan called Loo...
Your AI strategy is firing the wrong people
Yesterday I gave a talk at VivaTech’s Exec Arena, in front of 500 executives. One claim: cut your juniors today, and you have no leaders in 2030. Most of you weren’t in the room, so here is the full argument, with the numbers.
I was the fo...
The CMO Role Is Being Dismantled. Here's Why (Dave Kellogg - EIR @Balderton Capital)
About Dave
Dave Kellogg is Executive in Residence at Balderton Capital, the London-based VC that closed $1.3 billion in new funds in 2024. Before Balderton, he spent nearly a decade as CEO of Host Analytics and before that held senior mark...
Inside the AI system that runs our content
This edition of Bullish kicks off a series: the behind-the-scenes of how we actually use AI for revenue at Bulldozer. We start with marketing, and show you how we built our content operation with Claude Code.
Thanks for reading Bullish! Su...
The Clay Playbook: Community, Content and Conviction (Bruno Estrella - Head of Marketing @Clay)
About Bruno
Bruno Estrella is Head of Marketing at Clay. Before joining in late 2023, he spent five years at Webflow leading the growth team responsible for self-serve acquisition. At Clay, he oversees everything from community programs an...
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Authors
The writers behind this newsletter.
CEO @ Bulldozer - Marketing & Growth (Aircall, Adecco, Salesforce).
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