Bullish
Jordan Chenevier-TruchetFrameworks, tactics, and honest takes on B2B marketing — tested across 500+ companies at Bulldozer. Every two weeks.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 134 | Founded | 2 years ago | Last Issue | 8 days ago |
| Active | |||||
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news.bulldozer-collective.comLatest Issues
The era of the "AI marketing OS"
For the last three years, the big debate inside marketing teams was which AI model to pick. GPT, Claude, Gemini? Which one for visuals? Which one for automations? That debate is settled, and let’s be honest: mostly because it doesn’t matter...
Agorapulse : comment le marketing a pris le contrôle du revenu avec Selma Chauvin - CRO
A propos de Selma
Selma Chauvin est CRO d'Agorapulse, solution de gestion des réseaux sociaux. Elle a rejoint l'entreprise côté marketing avant d'être promue à la direction du revenu il y a 18 mois. Dans son scope : le marketing, les RevOp...
You’re fighting over a shrinking market
“The problem isn’t lead volume. It’s that a lead costs way more than it used to.” We hear this line, or a cousin of it, on almost every prospect call, and have for about a year now.
For fifteen years, getting customers meant one thing: goi...
From Inbound to Loop: HubSpot's New Bet on the Future of Marketing
About Kipp
Kipp Bodnar is CMO of HubSpot, a role he has held for over a decade. He co-authored the inbound marketing methodology that shaped a generation of B2B marketers, and has since co-written a new book with Kieran Flanagan called Loo...
Your AI strategy is firing the wrong people
Yesterday I gave a talk at VivaTech’s Exec Arena, in front of 500 executives. One claim: cut your juniors today, and you have no leaders in 2030. Most of you weren’t in the room, so here is the full argument, with the numbers.
I was the fo...
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Authors
The writers behind this newsletter.
CEO @ Bulldozer - Marketing & Growth (Aircall, Adecco, Salesforce).
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