
Coyote Swan is the place where founder of CAP Beauty, Kerrilynn Pamer, shares personal essays, the things that are intriguing her and gets messier than usual.
| Platform | Pricing | Freemium | Publishes | Weekly | |
|---|---|---|---|---|---|
| Issues | 20 | Founded | a year ago | Last Issue | 4 months ago |
| Active | |||||

So I can fully recommit
Whenever I do something and it’s well received, I find myself having a hard time doing the next thing. I’m sure there’s some phenomenon that describes this, and I’m sure that I’m not the only one who experiences it,...
Using beauty to keep my brain engaged
I’ve always sought out systems and routines in order to make the most sense of the way my mind works, and if I can beautify those systems, all the better. It’s a little trick I play to stay engaged and...
Twenty five lessons from this year
I briefly considered sharing TWO THOUSAND TWENTY FIVE entries for this post, but realized that my need for numbers to match up perfectly (2025 for 2025) might not serve me, or you (!) well. Not only would...
I’ve spent years searching for a dog bed for Ric, and I can definitively say that my search is over. This is the one for the little guy.
This is a perfect gift to bring to a dinn...
An ongoing exploration of the systems that guide my life
Systems have changed my life. They’re the friends that keep me on track, the consistent guardrails that keep me in line while also allowing me to move beyond the lines, knowing that...
Subscribers, engagement, traffic and sponsorship for Coyote Swan.
| Subscribers | Engagement | 74 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
How this newsletter ranks in the official Substack charts.
| #201 |
The writers behind this newsletter.
I’m Kerrilynn Pamer, founder and CEO of CAP Beauty. I moved to New York City after studying interior design and landed at Martha Stewart Living. I left Martha and opened my own store, Castor & Pollux, and then eventually opened CAP Beauty in 2015.
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