CPG WTF - How I Built a Brand
Tomo DelaneyI built an organic food brand from my kitchen table all the way to Walmart and Shark Tank. Hold on tight and I'll tell you how I did it.
| Platform |  | Pricing | Freemium | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 8 | Subscribers | Read | cpgwtf.substack.com |
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#7 - Playground Stuff
Summer 2015. We’d come up with the idea for Food Paint a few months beforehand and then Shark Tank found us on Kickstarter and we came that close to getting on the show but we didn’t have a viable product - in large part because the food sc...
#6 - "Love, Shark Tank"
Recap: It’s June 2015. Food Paint (and Noshi) was only conceived 3 months ago but we’ve made good progress. We have New York LLC documentation (we’re a company!), trademarks pending, a business bank account and - most importantly - a solid ...
#5 - The "Only" Three Things You Need
Ok, picture the scene: Pegi and I have had the big idea. We’ve got names locked in for both brand (Noshi) and product (Food Paint), trademark applications submitted for names and logo, a New York LLC formed and a bank account opened. We kno...
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I built an organic food brand from my kitchen table all the way to Walmart and Shark Tank. Strap yourself in, then read on to find out how I did it
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