DoWhatWorks
Andres Glusman, Casey HillEach week, we take a deep dive into the websites of the top brands in the world. At DoWhatWorks, we have a unique proprietary technology that allows us to see A/B tests (and what versions win) from any major brand.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 31 | Subscribers | Read | dowhatworks.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Lovable Updates Their Site for Mass Market
“We treat the homepage less like a brochure and more like an on-ramp. Every change is measured against activation (first few prompts), not time-on-site or sign-ups.” - Elena Verna
4 Best Ways to Leverage Customer Logos
At DoWhatWorks, we have tracked 1,347 A/B website experiments around logos from the world’s top brands.
How vibe coding helps Ahrefs optimize for GEO
Recently, I chatted with Tim Soulo, the CMO of Ahrefs, to learn how they approach their website and what is working for them.
Data on Website AI Experimentation
More and more, we see brands testing how they can optimize for LLMs.
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Other publications recommended by the authors of this newsletter.
Authors
The writers behind this newsletter.
CEO, Cofounder DoWhatWorks. Former Product & Growth at Meetup
CMO at DoWhatWorks. We start with a technology that crawls the web and identifies any page variants. Then it analyzes what is being tested and flags those elements. Finally, our team of researchers monitor and declare winners.
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