Dr. Employer Branding
Adam #EmployerBrandingThis channel documents the journey toward my Doctorate in Employer Branding. Global EB insights backed by research. No fluff, no bullsh*t. Some skip data because it requires thinking, I skip the made-up LinkedIn “insights” that die at the first question.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 6 | Subscribers | Read | dremployerbranding.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Are there pseudo-expert modern charlatans in your profession? Here’s how to fight them in the age of AI.
I started my Substack because I got tired of watching LinkedIn reward noise instead of knowledge.
AI Isn’t Coming for Jobs Tomorrow: It Already Can Replace 11.7 % of the Workforce
The new MIT research, using a simulation tool called the Iceberg Index, concludes that AI systems today are capable of performing work equivalent to 11.7 % of the U.S. labor market, valued at roughly $1.2 trillion in wages. This isn’t a fut...
The AI knowledge every employer brand team should steal from MIT’s free 7-hour program
MIT is the world’s leading technology institution by a wide margin, which makes its voice on AI uniquely credible. When MIT speaks about artificial intelligence, you pay attention.
Why Employer Branding Deserves a Scientific Standard
Many leaders love talking about people. They say people matter. They say talent matters. Then I ask them one simple question: “What’s their book value? What’s their value in your balance sheet?” And they blink.
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Authors
The writers behind this newsletter.
University lecturer and doctoral candidate in employer branding. MIT Sloan alumni, Board Member of the European Association of Employer Branding Agencies, and co-founder of Brandfizz Employer Branding, a 100+ times awarded agency.
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