The AI Sales Lab
Florian | The AI Sales Lab, John Attar | The Lucky SellerI test every AI tool and tactic for sales. I share what actually moves the number, not just what sounds good on LinkedIn.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 20 | Subscribers | Read | aisaleslab.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Your Closed-Lost Pipeline Is a Referral Goldmine
Spent December building a map of every closed-lost deal from 2025 at Enmacc. Not to grieve the losses—to identify which companies, industries, and personas didn’t buy. That map is now my B2B sales referral targeting system.
AI for Sales Leaders: The 5-Tool Stack That Saves Me 6 Hours Weekly
The AI Sales Lab helps B2B sales professionals build confidence using AI in their daily work. I’m Florian, Head of DACH at a 10M€+ ARR platform managing 9 quota-carrying reps.
Always Be Closing is dead. Long live ABC.
Currently auditing our enterprise pipeline - noticed deals that stall past 90 days all have one thing in common: too much push, not enough pull. Testing an agreement-based framework instead.
New Here? Read This Before You Waste Another Hour on Generic AI Prompts
Manual research. CRM updates. Follow-up emails. Proposal formatting. All the administrative noise that keeps you from actually selling.
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Authors
The writers behind this newsletter.
I help sales teams hit quota faster with tested AI tactics and sales frameworks incl.real experiments. Commented 59 times "AI" on LinkedIn, so that you don't have to.
From SDR to Sales Leader | Tech & Data Sales | 2x President's Club. Sharing the quiet truths that'll make you a "lucky" seller; the small things to become a top performer.
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