The AI Sales Lab
Florian | The AI Sales LabI test every AI tool and tactic for sales. I share what actually moves the number, not just what sounds good on LinkedIn.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 38 | Founded | 4 years ago | Last Issue | 19 days ago |
| Active | |||||
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aisaleslab.substack.comLatest Issues
We bought Gong to take better notes. It told us why customers leave.
An AI notetaker is supposed to save you time. Ours cost more than anything else in our stack, and after six months I can tell you it saved us almost none. What it did instead: it told us why customers were leaving, weeks before any of them...
My Gong data agrees with 5 GTM leaders I’ve never met
We’ve been recording sales calls for a while now.
For most of that time they just sat there, backup in case a deal went sideways. Yet two months ago I finally sat down and mined three months of them properly. What came out wasn’t a hunch...
I get 5 AI pitches a week. Here’s why I ignore all of them.
My inbox has a pattern.
Every few days, someone finds me on LinkedIn. They see “Head of DACH” in my title, “AI” somewhere in my activity, and they fire.
🎯 THE ONE THING
Here’s a sample from last month.
“Hey Florian — I saw you’re in...
The most underrated AI tool in sales isn’t ChatGPT
Built an onboarding notebook in NotebookLM last month for a new hire on my energy trading team. What I expected: a slightly faster way to hand over market knowledge. What actually happened changed how I think about sales prep entirely.
- *...
Most Claude Code “experts” have never carried a bag
Watched a stretch of LinkedIn this week where people sell Claude Code workflows “for sales.” Most of them have never carried a bag or shipped production code. They’ve got LLM-grabbed theory dressed up as field experience. Here are my 2 cent...
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Authors
The writers behind this newsletter.
I test AI workflows on real deals, real prospects, real quota pressure. Then I share exactly what works and what doesn't.
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