Earn the Right
Trevor YoungTurn credibility into recognition - and recognition into opportunity. PR-led strategies and insights for experienced founders, professional experts, and solo practice owners who want to be recognised as credible, influential voices in their industry.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 140 | Founded | 5 years ago | Last Issue | 6 days ago |
| Active | |||||
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earntheright.substack.comLatest Issues
Why earned media matters more now, not less
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Earned media is a powerful way to extend your reach and credibility by leveraging other people’s audiences.
In essence, it is any cove...
The power of provenance: Your thinking has a traceable history - it's time to capitalise on it
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Genuine authority has provenance.
It’s a word that doesn’t get used enough in conversations about expertise and credibility, and the ma...
Anyone can write pro-level copy now, but only you can write from your lived experience
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Scroll through any social feed right now and you’ll recognise a pattern.
The posts read cleanly, almost too cleanly. They are well stru...
You found your signature conviction - now what?
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A few weeks back, I argued the advice to build a professional personal brand around one big idea, one word, one thing you own, often get...
How editorial standards make your work worth reading, and worth remembering
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Three issues back, I made the argument that content marketing has reached the point of exhaustion, thanks largely to years of saturation, consu...
Audience Metrics
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| Subscribers | Engagement | 69 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
I write about how credible founders, experts, and solo professionals can earn attention, build authority, and stay human - drawing on 30+ years in PR and communications to share ideas and strategies that turn reputation into meaningful influence.
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