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Earn the Right

Trevor Young

Turn credibility into recognition, and recognition into opportunity. PR-led strategies and insights for founders, leaders and solo practice owners who want to be recognised as credible, influential voices in their field.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues152Founded5 years agoLast Issue3 days ago
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Latest Issues

When it comes to the media, the more things change, the more they stay the same

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The more things change, the more they stay the same.

This week I attended a ‘Meet the Media’ event in Melbourne, organised by Nic Haye...

3 days ago
1

The overlooked foundation of a credible authority brand

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Today I’m emphasising something that underpins so much of what we talk about here on Earn the Right, even though it can easily get overl...

10 days ago
1

How Jessica Lackey built a 2000-person email list via 100 small ‘stages’

Jessica Lackey traded the algorithm for podcasts and other people’s communities. Her numbers make the case. Read on to discover more …

I write a lot about the power of building a professional personal brand ‘Off Broadway’ - my collective...

17 days ago
2
2

My LinkedIn newsletter views tanked 95% in a week. Is it still worth your time?

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Can we still rely on LinkedIn Newsletters as an effective content channel?

I fear not, and this is something we should be pretty pissed about...

24 days ago
2
9

From visible to valued: Why being seen is only the start

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The standard advice for growing your professional profile is generally this: Get visible.

We see it all the time. Post more often. Say...

a month ago
2
1

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  • Trevor Young

    I write about how credible founders, experts, and solo professionals can earn attention, build authority, and stay human - drawing on 30+ years in PR and communications to share ideas and strategies that turn reputation into meaningful influence.

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