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Earn the Right

Trevor Young

Turn credibility into recognition - and recognition into opportunity. PR-led strategies and insights for experienced founders, professional experts, and solo practice owners who want to be recognised as credible, influential voices in their industry.

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Substack
PricingOnly free issuesPublishesWeekly
Issues130Founded5 years agoLast Issue6 days ago
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Latest Issues

Are you seen as an authority in your field? Here's a free diagnostic to find out

You’ve spent a decade or more building real expertise. Your clients know your worth, and the people who’ve worked with you closely would back you without hesitation.

But the broader market has little idea who you are, what you stand for, o...

6 days ago

Niche now, national later: Playing the visibility long game

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There’s a pattern I’ve seen repeat itself across several decades as a PR and communications consultant working with countless clients ac...

13 days ago
4

From Google to Gen AI: The new rules of online discovery and validation

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Something has changed in how credible professionals and entrepreneurs get found, assessed, and validated. If you’re still thinking about...

20 days ago
3
3

The magnet, not the megaphone

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Appearing as an expert guest on other people’s podcasts, when done properly, is one of the most effective earned media strategies availa...

a month ago
3
2

If only Elvis had an email list ...

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I recently watched Baz Luhrmann’s EPIC – Elvis Presley in Concert, and came away with a greater appreciation of Elvis the singer, and th...

a month ago
2

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  • Trevor Young

    I write about how credible founders, experts, and solo professionals can earn attention, build authority, and stay human - drawing on 30+ years in PR and communications to share ideas and strategies that turn reputation into meaningful influence.

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