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Earn the Right

Trevor Young

Turn credibility into recognition - and recognition into opportunity. PR-led strategies and insights for experienced founders, professional experts, and solo practice owners who want to be recognised as credible, influential voices in their industry.

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Substack
PricingOnly free issuesPublishesWeekly
Issues146Founded5 years agoLast Issue5 days ago
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Latest Issues

Are you a safe bet? Anyone who matters is checking you out - how do you fare?

Before anyone commits to you, whether a prospective client, journalist, recruit, partner or acquirer, they want to know one thing: are you a safe bet? On the Owner to Owner podcast, Michael Kerr and I worked through how a credible business...

5 days ago
1
5

The excuses you're telling yourself about becoming known, and what to do about them

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Are you holding yourself back from going public and building a reputation as a genuine authority in your space?

I’ve come across hundre...

12 days ago
4

Your quick-start guide to building a credible authority brand (2026 edition)

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I first published this guide in October 2025. A year on, the framework has gained a component, the trust argument has sharpened, and AI...

19 days ago
4

Off Broadway, one year on: Smaller stages, stronger case

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A year ago I wrote about Philip Seymour Hoffman and the small stage.

After the Academy Award, after becoming one of the most respected...

a month ago
2

Laying the foundations for your earned media success: Are you actually pitch-ready?

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In a previous article, I explored why earned media has become such a critical asset for building authority. Today, we turn to the founda...

a month ago
4

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  • Trevor Young

    I write about how credible founders, experts, and solo professionals can earn attention, build authority, and stay human - drawing on 30+ years in PR and communications to share ideas and strategies that turn reputation into meaningful influence.

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