Earn the Right
Trevor YoungTurn credibility into recognition - and recognition into opportunity. PR-led strategies and insights for experienced founders, professional experts, and solo practice owners who want to be recognised as credible, influential voices in their industry.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 133 | Founded | 5 years ago | Last Issue | 6 days ago |
| Active | |||||
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Content marketing is exhausted. Long live editorial integrity.
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Joe Pulizzi helped popularise and formalise the term ‘content marketing’ in the mid-to-late 2000s.
Since then, the argument for produci...
The monster list of 'Off Broadway' opportunities to build personal brand authority
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Most visibility advice for entrepreneurs and professionals points in one direction: Broadway.
Think: The big, bright stages, the marque...
You want to nail your 'big idea' - but first, what's your signature conviction?
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If you’re an expert founder, a professional expert or solo practice owner building authority in your space, no doubt you’ve heard the ad...
Are you seen as an authority in your field? Here's a free diagnostic to find out
You’ve spent a decade or more building real expertise. Your clients know your worth, and the people who’ve worked with you closely would back you without hesitation.
But the broader market has little idea who you are, what you stand for, o...
Niche now, national later: Playing the visibility long game
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There’s a pattern I’ve seen repeat itself across several decades as a PR and communications consultant working with countless clients ac...
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| Subscribers | Engagement | 69 | Monthly Web Visits | ||
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Authors
The writers behind this newsletter.
I write about how credible founders, experts, and solo professionals can earn attention, build authority, and stay human - drawing on 30+ years in PR and communications to share ideas and strategies that turn reputation into meaningful influence.
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