ESG’s Substack
EmmaFitness, Fat loss, Business & Mindset
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 752 | Founded | 4 years ago | Last Issue | 4 days ago |
| Active | |||||
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The most helpful fat loss article you will ever read
I’ve spent the last 10 years researching the biggest problems women face trying to lose fat. I’ve had the honour of working with 1,000s of women so I have pretty good first hand knowledge of what real women are struggling with - not just wh...
Tim Spector says Calorie counting doesn't work
I actually agree with SOME of what he’s saying.
Most people would benefit from eating more whole foods. And yes - food quality matters. Calories are not the only thing that matters when choosing what to eat.
But that’s very different from...
How many reps should you do to build muscle post 40?
I’ve been asked numerous about my thoughts on the suggestion that women should lift in the 3-5 rep range to build muscle. This has come largely from Stacy Sims who suggests this is the best rep range for women over 40.
The rationale S...
Logical fallacies supplement companies use to make you buy supplement you don’t need.
Most supplements are a scam - this article will help you spot them by identifying the logical fallacies they are using in their marketing.
The Anecdotal Fallacy
The classic ‘It worked for me!’
You’ve seen the (probably paid) testimo...
Misinformation Is More Profitable
The uncomfortable truth is that a lot of inaccurate women’s health messaging exists because it sells.
Sometimes it sells supplements.
Sometimes it sells books or programmes.
Sometimes it sells coaching.
Sometimes it simply sells a...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for ESG’s Substack.
| Subscribers | Engagement | 75 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
I am Emma. I write about health, fitness, mindset and business
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