Following Up by Clare Moore
Clare MooreA newsletter dedicated to the influencer and creator industry from interviews with influencer marketers, trends + tips from my corner of the internet, insights into brand partnerships, and personal reflection on what has been influencing me.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 117 | Founded | 2 years ago | Last Issue | 4 days ago |
| Active | |||||
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followingup.substack.comLatest Issues
Behind the Screen: A Founder’s Perspective on Influencer Strategy
Behind the Screen is a series on Following Up, featuring the minds behind brand’s influencer + community strategies. We often forget that there is a person or team behind the paid partnerships we consume, so I wanted to bring these people i...
Open Tabs #83
Mentioned in Notes earlier this week, but I’m excited to share that I’m going to Cannes with Fohr to cover the creator industry! It’s my first time attending, so I’m still building out my schedule. Let me know if you’ll be there.
Following...
Open Tabs #82
Alémais hosted its Resort 2027 runway show in Menorca, partnering with ShopMy to bring a group of influencers on a brand trip leading up to the show. Between the destination, content, and runway access, it felt like a thoughtful way to imme...
Open Tabs #81
Apologies for the day late Open Tabs. I was in Texas celebrating my grandpa’s 90th (!!) birthday! Hope you enjoyed the long weekend xx
Laura Mercier celebrated 30 years with a weekend in London, including a dinner in partnership with Brit...
Behind the Screen: How Graza Thinks Beyond the Traditional Food Influencer
Behind the Screen is a series on Following Up, featuring the minds behind brand’s influencer + community strategies. We often forget that there is a person or team behind the paid partnerships we consume, so I wanted to bring these people i...
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| Subscribers | Engagement | 77 | Monthly Web Visits | ||
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Authors
The writers behind this newsletter.
I accidentally fell into the influencer marketing world when I started my career. Now with almost a decade of experience from the brand and agency side, I wanted to create a space to document the ever-changing industry.
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