Following Up by Clare Moore
Clare MooreA newsletter dedicated to the influencer and creator industry from interviews with influencer marketers, trends + tips from my corner of the internet, insights into brand partnerships, and personal reflection on what has been influencing me.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 113 | Founded | 2 years ago | Last Issue | 5 days ago |
| Active | |||||
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followingup.substack.comLatest Issues
Behind the Screen: How Graza Thinks Beyond the Traditional Food Influencer
Behind the Screen is a series on Following Up, featuring the minds behind brand’s influencer + community strategies. We often forget that there is a person or team behind the paid partnerships we consume, so I wanted to bring these people i...
Open Tabs #80
Roller Rabbit celebrated their Long Weekend Collection in Connecticut with a boat day for influencers. Earlier this year, they hosted a similar event in Palm Beach, also centered around a boat day. I love this as a signature event format th...
Open Tabs #79
Meta of course had a table at the Met Gala, but Instagram also invited creators to a Met Gala watch party at The Mark Hotel, giving creators the opportunity to dress on theme and feel part of the night without actually being at the gala....
Open Tabs #78
For the past year, J.Crew has been running seasonal influencer campaigns focused on a single product. Over time, that strategy has narrowed further, now centering not just on one item but the exact same fabric and print repeated across crea...
Open Tabs #77
Thrilled to share that this week’s Open Tabs is sponsored by AERIN Beauty.
I’ve been tracking how AERIN Beauty has been showing up with influencers this year, and especially love their Substack strategy — from a strong Valentine’s f...
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Authors
The writers behind this newsletter.
I accidentally fell into the influencer marketing world when I started my career. Now with almost a decade of experience from the brand and agency side, I wanted to create a space to document the ever-changing industry.
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