A newsletter dedicated to the influencer and creator industry from interviews with influencer marketers, trends + tips from my corner of the internet, insights into brand partnerships, and personal reflection on what has been influencing me.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 147 | Founded | 2 years ago | Last Issue | 11 days ago |
| Active | |||||
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followingup.substack.comLatest Issues
Open Tabs #102
Week of 10/19: Influencer Happenings across the Internet
Victoria’s Secret invited influencers to the fashion show last Sunday to share the experience from their point of view. Most documented everything from getting ready in glam to walki...
Open Tabs #101
Week of 10/12: Influencer Happenings across the Internet
Saie partnered with Hannah Chody on an eyeshadow shade, and the partnership couldn’t have felt more authentic. Hannah had been on the hunt for a replacement for a discontinued eyesha...
Behind the Screen: The Publicist's Take on Fashion's New Media Landscape
Behind the Screen is a series on Following Up, featuring the minds behind brand’s influencer + community strategies. We often forget that there is a person or team behind the paid partnerships we consume, so I wanted to bring these people i...
Summer 2026 Influencer Brand Trips
This summer, a friend texted me asking if I had recommendations for event spaces in the Hamptons for one of her clients to host a product launch with their influencer community. It sent me digging through Open Tabs from last year and earlie...
Open Tabs #100
Week of 9/28: Influencer Happenings across the Internet
We made it to the 100th edition of Open Tabs! Thank you for continuing to support Following Up over the past two years. I’m going on a trip next weekend and taking a week off from nex...
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| Subscribers | Engagement | 76 | Monthly Web Visits | ||
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Authors
The writers behind this newsletter.
I accidentally fell into the influencer marketing world when I started my career. Now with almost a decade of experience from the brand and agency side, I wanted to create a space to document the ever-changing industry.
Just a girl... trying to make your nail routine easier. CEO of Celisse. Formerly VP of Brand at Avaline plus some early days brand work on Merit & Versed.
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