Following Up by Clare Moore
Clare MooreA newsletter dedicated to the influencer and creator industry from interviews with influencer marketers, trends + tips from my corner of the internet, insights into brand partnerships, and personal reflection on what has been influencing me.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 122 | Founded | 2 years ago | Last Issue | 9 days ago |
| Active | |||||
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followingup.substack.comLatest Issues
Open Tabs #86
I’ve sent more newsletters than I typically do in a week, but after catching up on sleep all weekend, I finally had time to reflect on my week at Cannes and the major highlights and takeaways.
Cannes Lions felt like a week in a fake world....
The Best Creator Partnerships Are Data-Empowered, Not Data-Bound
Fohr works with incredible clients like Dick’s Sporting Goods, The RealReal, and Aerie, just to name a few. Their final two curated panels at Cannes brought all three brands into the conversation, but from two different perspectives: one fr...
From Cast to Creator
Reality stars used to sit in a completely different category than influencers.
When I first started working in influencer marketing almost 10 years ago, reality TV was obviously popular, but there was a very clear separation between “influ...
Open Tabs #85
Sending Open Tabs from the train from Paris to Cannes, which might be the most peaceful Sunday writing experience. I’m traveling to Cannes Lions with Fohr this week as they host a few panels at COLLINS House with guests like Sai De Silva fr...
Open Tabs #84
Ref in Residence continues this summer. First, Courtney Grow traveled with friends to celebrate her limited summer collection, followed by a trip featuring influencer friends including , , , , and . I continue to admire Reformation’s appro...
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Authors
The writers behind this newsletter.
I accidentally fell into the influencer marketing world when I started my career. Now with almost a decade of experience from the brand and agency side, I wanted to create a space to document the ever-changing industry.
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