Following Up by Clare Moore
Clare MooreA newsletter dedicated to the influencer and creator industry from interviews with influencer marketers, trends + tips from my corner of the internet, insights into brand partnerships, and personal reflection on what has been influencing me.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 127 | Founded | 2 years ago | Last Issue | 4 days ago |
| Active | |||||
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followingup.substack.comLatest Issues
Behind the Screen: The Next Era of Glossier’s Creator Community
Behind the Screen is a series on Following Up, featuring the minds behind brand’s influencer + community strategies. We often forget that there is a person or team behind the paid partnerships we consume, so I wanted to bring these people i...
Open Tabs #89
Gap partnered with Hailey Bieber on ’90s-inspired denim silhouettes. They teased the launch six days ahead and officially released the two denim styles on Thursday, 7/16, with both selling out almost instantly. I love the tease-to-launch st...
Open Tabs #88
La Beauté Louis Vuitton launched LV Crayon by Dame Pat McGrath in 10 shades. To celebrate, the brand sent influencer mailers this past week featuring the new collection.
Hilary Duff starred in Bath & Body Works’ latest campaign for its Fr...
Behind the Screen: Barefaced Blurs the Line Between Influencer and Customer
Behind the Screen is a series on Following Up, featuring the minds behind brand’s influencer + community strategies. We often forget that there is a person or team behind the paid partnerships we consume, so I wanted to bring these people i...
Open Tabs #87
Sending from the plane with very shaky wifi on my way home from a lovely long weekend in the mountains. Apologies for the late send + any typos. Hope everyone enjoyed the holiday weekend!
The Nordstrom Anniversary Sale launches on July 18,...
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| Subscribers | Engagement | 76 | Monthly Web Visits | ||
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Authors
The writers behind this newsletter.
I accidentally fell into the influencer marketing world when I started my career. Now with almost a decade of experience from the brand and agency side, I wanted to create a space to document the ever-changing industry.
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