A newsletter dedicated to the influencer and creator industry from interviews with influencer marketers, trends + tips from my corner of the internet, insights into brand partnerships, and personal reflection on what has been influencing me.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 140 | Founded | 2 years ago | Last Issue | 5 days ago |
| Active | |||||
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followingup.substack.comLatest Issues
Open Tabs #98
Tula co-hosted a breakfast with Liz Teich (@thenewyorkstylist) to celebrate the relaunch of its baby carrier collection. The breakfast focused on conversations around motherhood and how becoming a mom can reshape personal style.
Following...
Open Tabs #97
Week of 9/7: Influencer Happenings across the Internet
The US Open came to a close this weekend, and Ralph Lauren hosted another group of influencers in their suite, many of whom also attended the brand’s fashion show.
Behind the Screen: How Anthropologie Is Building Creators Into the Entire Customer Journey
Behind the Screen is a series on Following Up, featuring the minds behind brand’s influencer + community strategies. We often forget that there is a person or team behind the paid partnerships we consume, so I wanted to bring these people i...
Open Tabs #96
Week of 8/31: Influencer Happenings across the Internet
Before we get into this week’s latest influencer happenings, I needed to circle back on the J.Crew Tiny Rollnecks (sorry). I went into the J.Crew at Rockefeller Center this afternoon,...
Open Tabs #95
Week of 8/24: Influencer Happenings across the Internet
Earlier this week, I wrote about the ways creators are extending the life of their links. Thank you to everyone who has reached out to share their experience with ShopMy’s Spotlights...
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Authors
The writers behind this newsletter.
I accidentally fell into the influencer marketing world when I started my career. Now with almost a decade of experience from the brand and agency side, I wanted to create a space to document the ever-changing industry.
Just a girl... trying to make your nail routine easier. CEO of Celisse. Formerly VP of Brand at Avaline plus some early days brand work on Merit & Versed.
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