Following Up by Clare Moore
Clare MooreA newsletter dedicated to the influencer and creator industry from interviews with influencer marketers, trends + tips from my corner of the internet, insights into brand partnerships, and personal reflection on what has been influencing me.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 97 | Subscribers | Read | followingup.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Open Tabs #68
Patrick Ta Beauty celebrated the launch of their Major Skin Soft Blur Brightening Concealer with an influencer masterclass hosted by Patrick himself. Guests were set up for full glam applications while learning how to use the product — and ...
Behind the Screen: How Argent Built an Influencer Program Rooted in Community
Behind the Screen is a series on Following Up, featuring the minds behind brand’s influencer + community strategies. We often forget that there is a person or team behind the paid partnerships we consume, so I wanted to bring these people i...
Open Tabs #67
For Valentine’s Day, AERIN Beauty partnered with Substack creators to spotlight four romantic fragrances: Mediterranean Honeysuckle, Tuberose Gardenia, Amber Musk, and Rose Cocoa. Fragrance is always hard to translate digitally, so leaning ...
Open Tabs #66
There were multiple articles about the influencer industry in Business of Fashion this week, but I particularly loved Diana Pearl’s Why Is ‘Influencer’ Still a Dirty Word? It’s something I think about often. When I tell people what I do, th...
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Authors
The writers behind this newsletter.
I accidentally fell into the influencer marketing world when I started my career. Now with almost a decade of experience from the brand and agency side, I wanted to create a space to document the ever-changing industry.
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