A newsletter dedicated to the influencer and creator industry from interviews with influencer marketers, trends + tips from my corner of the internet, insights into brand partnerships, and personal reflection on what has been influencing me.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 136 | Founded | 2 years ago | Last Issue | 9 days ago |
| Active | |||||
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followingup.substack.comLatest Issues
Open Tabs #95
Week of 8/24: Influencer Happenings across the Internet
Earlier this week, I wrote about the ways creators are extending the life of their links. Thank you to everyone who has reached out to share their experience with ShopMy’s Spotlights...
How Creators Are Extending the Life of Their Links
Earlier this year, ShopMy announced their new product, Spotlights, a tool that allows influencers to opt into paid partnerships with a brand after organically promoting them. On ShopMy, when an influencer posts about and tags a brand, that...
Open Tabs #94
Week of 8/17: Influencer Happenings across the Internet
Chanel Beauty, in addition to Instagram promotion, leaned into Substack partnerships with creators from Erika Veurink to Jess Graves to promote the new frangrance, Coco Mademoiselle C...
Open Tabs #93
Week of 8/10: Influencer Happenings across the Internet
From the Saie Office is launching their first eyeshadows this Tuesday, 8/18. Across Instagram and TikTok, creators unboxed the new eyeshadows and tested them out, showcasing the diffe...
Behind the Screen: At Microsoft, Creators Are Strategic Collaborators
Behind the Screen is a series on Following Up, featuring the minds behind brand’s influencer + community strategies. We often forget that there is a person or team behind the paid partnerships we consume, so I wanted to bring these people i...
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Authors
The writers behind this newsletter.
I accidentally fell into the influencer marketing world when I started my career. Now with almost a decade of experience from the brand and agency side, I wanted to create a space to document the ever-changing industry.
Just a girl... trying to make your nail routine easier. CEO of Celisse. Formerly VP of Brand at Avaline plus some early days brand work on Merit & Versed.
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