Following Up by Clare Moore
Clare Moore, Jessica BlumenthalA newsletter dedicated to the influencer and creator industry from interviews with influencer marketers, trends + tips from my corner of the internet, insights into brand partnerships, and personal reflection on what has been influencing me.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 132 | Founded | 2 years ago | Last Issue | 2 days ago |
| Active | |||||
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followingup.substack.comLatest Issues
Behind the Screen: At Microsoft, Creators Are Strategic Collaborators
Behind the Screen is a series on Following Up, featuring the minds behind brand’s influencer + community strategies. We often forget that there is a person or team behind the paid partnerships we consume, so I wanted to bring these people i...
Open Tabs #92
Week of 8/2: Influencer Happenings across the Internet
Anthropologie launched a creator-led campaign this week to highlight its owned denim brand, Pilcro. To create buzz around the private-label brand, they partnered with 70+ creators acro...
The Influencer Strategy Behind Celisse’s First Year
I was introduced to , CEO and Co-founder of Celisse, through a LinkedIn post when she was looking for someone to lead influencer partnerships ahead of launch. We quickly connected on strategy, including who we wanted to reach and how to do...
Open Tabs #91
Week of 7/27: Influencer Happenings across the Internet
Ultra Violette hosted a brand trip at Gurney’s Montauk to kick off its summer hospitality partnership. Influencers were picked up in the city in a branded bus and arrived in their roo...
Open Tabs #90
For the past two years, I have published Following Up nearly every week, only missing a few Sundays for my wedding and honeymoon. I can’t believe we are now on the 90th edition of Open Tabs, my weekly roundup of what is happening across the...
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| Subscribers | Engagement | 77 | Monthly Web Visits | ||
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Authors
The writers behind this newsletter.
I accidentally fell into the influencer marketing world when I started my career. Now with almost a decade of experience from the brand and agency side, I wanted to create a space to document the ever-changing industry.
Just a girl... trying to make your nail routine easier. CEO of Celisse. Formerly VP of Brand at Avaline plus some early days brand work on Merit & Versed.
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