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The Friday Growth Note

Adam Goyette

We’re building a world-class growth agency, partnering with leading brands like Writer, UserEvidence, Jellyfish, and SEMRush. Along the way, we’re sharing everything we’re learning to help others grow and succeed.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues149Founded4 years agoLast Issue12 days ago
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Latest Issues

Competitive Campaign Benchmarks

Last week, I wrote about why I think competitive campaigns are becoming more important in the AI era.

The core thesis was simple:

AI tools are accelerating vendor discovery, but they are not creating deep vendor conviction.

Buyers are in...

12 days ago
8

Competitive Campaigns Matter More Than Ever

For years, branded search was treated as the finish line.

If someone searched your competitor’s name, most marketers assumed the decision was already mostly made. The logic was simple: they already know the brand, so they’re probably commi...

19 days ago
8
1

Get a hobby

Most of the best marketers, CEOs, and sales leaders I know have one thing in common. It is not that they spent the weekend testing the newest AI workflow or building something in Claude Code.

It is that they are deeply obsessed with someth...

a month ago
11
2

Let The Marketers be Marketers

Most companies are making the same mistake right now. They are mistaking activity for infrastructure.

If you spend enough time on LinkedIn right now, it feels like every marketer is suddenly becoming an engineer. People are building intern...

a month ago
6

Did they catch him?

Hanging in the front hall of my house is a print by photographer Harold Feinstein called Blanket Toss.

It was taken in 1955 on the beaches of Coney Island.

A group of kids hold a blanket stretched tight while another kid flies wildly thro...

2 months ago
10

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  • Adam Goyette

    Founder at GrowthUnion.co ┋Advisor to B2B SaaS Startups ┋Former Marketing leader at G2, Help Scout and Thryv

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