The Friday Growth Note
Adam GoyetteWe’re building a world-class growth agency, partnering with leading brands like Writer, UserEvidence, Jellyfish, and SEMRush. Along the way, we’re sharing everything we’re learning to help others grow and succeed.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 147 | Founded | 4 years ago | Last Issue | 12 days ago |
| Active | |||||
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Get a hobby
Most of the best marketers, CEOs, and sales leaders I know have one thing in common. It is not that they spent the weekend testing the newest AI workflow or building something in Claude Code.
It is that they are deeply obsessed with someth...
Let The Marketers be Marketers
Most companies are making the same mistake right now. They are mistaking activity for infrastructure.
If you spend enough time on LinkedIn right now, it feels like every marketer is suddenly becoming an engineer. People are building intern...
Did they catch him?
Hanging in the front hall of my house is a print by photographer Harold Feinstein called Blanket Toss.
It was taken in 1955 on the beaches of Coney Island.
A group of kids hold a blanket stretched tight while another kid flies wildly thro...
Where is this all headed?
I spend a lot of time talking to CEOs and founders about AI right now. Not in the abstract, but in very practical terms. How should we structure the team? What roles still matter? What should we actually replace?
Underneath all of those qu...
If it were easy, everyone would be doing it.
Most companies think growth is a budget problem.
Pipeline slows down, and the instinct is immediate. Spend more on ads. Hire more reps. Add more volume at the top of the funnel. The assumption is simple: if we just push harder, we’ll grow...
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Authors
The writers behind this newsletter.
Founder at GrowthUnion.co ┋Advisor to B2B SaaS Startups ┋Former Marketing leader at G2, Help Scout and Thryv
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