The Behavioral Gap
Robert MezaThe Behavioral Gap is a newsletter about change inside organizations and what actually works when you design for it. Written by Robert Meza, founder of Aim For Behavior
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 37 | Founded | 3 years ago | Last Issue | 2 months ago |
| Active | |||||
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insights.aimforbehavior.comLatest Issues
Change issues have 3 levels you need to look at
Hi there, I’m Robert. I write about behavior change in organizations.
For more: aimforbehavior | Training | SHIFT Method
There’s a conversation that happens in almost every change project, which is why I wanted to wr...
The Ultimate Guide to Organizational Behavior Change - Part 2: Mastery
Robert Meza · Feb 2026
Hi there, I’m Robert. I write about behavior change in organizations.
For more: aimforbehavior | Training | SHIFT Method
Thanks for reading The Behavioral Gap! Subscribe for free to receive new posts and su...
The Missing Layer in Organisational Change
Hi there, I’m Robert. I write about behavior change in organizations.
For more: aimforbehavior | Training | SHIFT Method
I’ve spent the last decade working inside organisations that are trying to change how people work…from tec...
The Ultimate Guide to Organizational Behavior Change - Part 1: Meaning
Hi there, I’m Robert. I share lessons and tools about the science of behavior change, with people working in transformation, culture change, leadership and products. For more: My company: aimforbehavior | Courses and Training | Tools
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The hidden reason why change ideas get ignored (with workshop to fix it)
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Years ago, I set up an innovation lab that was supposed to break things and move fast.
We had the startup aesthetic down cold, the whiteboards everywhere, sticky notes in every color. We bought the fanciest software,...
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| Subscribers | Engagement | 68 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
I’m Robert Meza, founder of Aim For Behavior. I help organizations figure out why the behavior isn’t changing when the strategy, training, and comms all look right. I write about what we find
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