The Behavioral Gap
Robert MezaThe Behaviour Gap is a newsletter about change inside organizations and what actually works when you design for it. Written by Robert Meza, founder of Aim For Behavior
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 36 | Subscribers | Read | insights.aimforbehavior.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
The Ultimate Guide to Organizational Behavior Change - Part 2: Mastery
Robert Meza · Feb 2026
The Missing Layer in Organisational Change
Hi there, I’m Robert. I write about behavior change in organizations.
The Ultimate Guide to Organizational Behavior Change - Part 1: Meaning
Hi there, I’m Robert. I share lessons and tools about the science of behavior change, with people working in transformation, culture change, leadership and products. For more: My company: aimforbehavior | Courses and Training | Tools
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Authors
The writers behind this newsletter.
I’m Robert Meza, founder of Aim For Behavior. I help organizations figure out why the behavior isn’t changing when the strategy, training, and comms all look right. I write about what we find
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