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Game Production Alchemist

Rob Sandberg

Prepare to encounter unconventional perspectives on game production, LiveOps, leadership and transmutation.

Platform
Substack
PricingOnly free issuesPublishesDaily
Issues143Founded3 years agoLast Issue6 days ago
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Latest Issues

AI Never Deletes the Work You Skip When Making a Game. It Just Sends the Bill Elsewhere

  • One-shot generation, mashups and clean-room cloning are the same move: skipping creative labour in game development

    • Skipped work reappears later as design debt, legal exposure or reputational cost

    • Steam games that disclose AI us...

6 days ago
5

Clair Obscur Lost Its Indie Awards to a Placeholder Texture Nobody Was Tracking

  • Clair Obscur: Expedition 33 lost its Indie Game Awards over generative AI placeholder textures first made in 2022

    • The Alters, Crimson Desert and Clair Obscur all blamed AI placeholders that slipped past QA

    • Traditional placeholde...

12 days ago
5
1

For Indie Developers, Runway Is the Only Timebox That Ever Worked, and Claude Is Burning Through It

  • AI coding agents make fixed-length sprints pointless for small indie teams, but they make quitting criteria more important than before

    • Why indie developers should separate cadence, iteration and timebox now that AI removes the batch...
20 days ago
4

I Have Never Seen a Small Team Escape the Producer’s Job By Refusing To Hire One

  • Production is a set of activities, not a job title, and small indie teams are already doing them badly

    • Why rejecting Agile ceremony left a generation of small teams with no way to make decisions

    • The four jobs to hand out by name...

a month ago
7
4

I Read Every Word of Steam’s AI Disclosure Policy So You Don’t Have To

  • What actually triggers a Steam AI disclosure, and what does not

    • Why the share of new releases carrying that disclosure went from one in ten to one in three

    • The grey zone between AI assisted and AI generated that trips up honest...

a month ago
5
1

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  • Rob Sandberg

    Seasoned game producer with 30 years in the field. I blend insight with fun, mentor teams, and champion agile, efficient game production. Focused on player experience, I build consensus and value adaptability in this ever-evolving industry.

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