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Game Production Alchemist

Rob Sandberg

Prepare to encounter unconventional perspectives on game production, LiveOps, leadership and transmutation.

Platform
Substack
PricingOnly free issuesPublishesDaily
Issues127Founded3 years agoLast Issue5 days ago
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Latest Issues

Production 101 - #4 Role of an External Producer

Game Production Alchemist › Production 101 › The External Game Producer Role Explained

  • External producers work on the publisher side, overseeing games built by outside development studios, from initial pitch through to launch.

...

5 days ago
1

North was perfect. South was a different room.

  • Developer sentiment on AI has gone from 18% negative to 52% in two years, and asset generation sits near the bottom of actual use at 19%

    • gpt-image-2 produces remarkable single images but cannot hold a 3D space consistent across viewp...
7 days ago
2

The Artefact Arrived Before Anyone Was Ready to Review It

  • Shift-left testing was coined in 2001. AI teams are discovering it the hard way in 2026.

    • A polished artefact arriving fast suppresses the review instinct in senior stakeholders.

    • AI multiplies transmission volume without expandin...

9 days ago
2

Production 101 - #3 Role of an Internal Producer (Part 1)

Game Production Alchemist › Production 101 › What Does an Internal Game Producer Do?

  • An internal producer is accountable to two things simultaneously: the schedule and the team. Those two accountabilities are not always in tension, b...
14 days ago
4

Rockstar Fired Thirty-Four People and Made the Union Stronger: What That Means for GTA 6

  • How Rockstar’s October 2025 mass firing triggered the opposite of its intended effect

    • Why the Rockstar Game Workers Union launched five months before GTA 6’s ship date

    • What a confirmed full employment tribunal hearing means for...

14 days ago
3
4

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  • Rob Sandberg

    Seasoned game producer with 30 years in the field. I blend insight with fun, mentor teams, and champion agile, efficient game production. Focused on player experience, I build consensus and value adaptability in this ever-evolving industry.

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