Gino Rincicotti
GTM Strategies That Scale, Alexander Kohl25 years closing the gap between marketing and revenue — in complex, partner-led, multi-country environments. GTM strategy, international growth, and what AI is actually changing. Especially for Italian startups going global.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 12 | Founded | 5 months ago | Last Issue | 9 days ago |
| Active | |||||
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ginorincicotti.substack.comLatest Issues
How to close your first 10 customers in a foreign market without a local team
The conventional wisdom on international expansion says you need boots on the ground. A local hire who knows the market, speaks the language, and can build relationships in person. A physical presence that signals commitment. An office, or...
The Trust Gap in International Expansion
Most of my work has been focused on industrial and technology businesses growing abroad. Over the years, I’ve seen a recurring pattern: sometimes a company has a strong product, a good sales team, and a well-designed go-to-market plan, yet...
The European expansion ladder: why German before American is almost always right
The US market exerts a gravitational pull on European startup founders that is disproportionate to its accessibility.
It is the largest B2B software market in the world. It moves fast. It has the deepest pool of venture capital. It is wher...
LinkedIn as a GTM weapon: how B2B founders can build pipeline from content
There is a version of LinkedIn that most founders are familiar with. You post regularly; three times a week if you are disciplined. You accumulate followers, collect likes, and occasionally receive a kind comment from someone in your networ...
From founder-led to team-led: how to build a GTM motion that survives the transition
There is a specific failure mode in early-stage B2B startups that is so common it almost deserves its own category.
It goes like this: the founder closes the first ten, fifteen, twenty customers through sheer force of personal credibility,...
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Authors
The writers behind this newsletter.
International GTM strategy for B2B tech founders and leaders: positioning, credibility, and scaling sales across new markets. 25 years connecting marketing execution to revenue outcomes.
Brand strategist. Creative director. Systems architect – for industrial, technology and B2B companies. I close the gap between a company’s real value and market perception.
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