Cannonball GTM
Cannonball GTM, Doug Bell, Angela Hill, Tyson Parody, Andy Wibbels, Angus RobertsonWe adapt to AI, so you can focus on success: Cannonball GTM transforms everyday AI tools into a proven framework for launching campaigns that connect and convert.
| Platform |  | Pricing | Freemium | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 135 | Founded | a year ago | Last Issue | 12 days ago |
| Active | |||||
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cannonballgtm.substack.comLatest Issues
The Cannonball GTM Agent Landscape for Growth Leaders
Here’s what you’re getting in this post: A rubric. Three categories of agents with examples, so you know what belongs where. Then a table. The table is the thing you bookmark. It maps use cases against your options: build it yourself, build...
My Target List Isn't Performing
Welcome to Live Fire, the series I wanted to call Fuck the Noise, Do the Thing, because that’s the entire point: stop reading about go-to-market and go produce a result.
Your reply rates used to be fine. Now they’re not.
You’re sending th...
Find What Works Before You Scale: The Playbook
The segment looked right. The copy sounded right. The channel made sense.
Six weeks later, the pipeline still hasn’t moved.
The problem wasn’t the segment, the copy, or even the channel. The problem was that none of the three were validat...
The Cannonball GTM Two-Week Test Protocol
Cold email open rates are fake, and CTR is a deliverability trap. Get the unvarnished framework for isolating your segment, testing your messaging, and booking 10 meetings in 2 weeks flat.
The road to sales pipeline is littered with campai...
The 5% problem
No one wants to get on a call with you, just like no one wants to go to the dentist or negotiate with a smarmy car salesman. It’s just too painful. Yet, people still buy cars. People still go to the dentist.
Why? Because they have to. They...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Cannonball GTM.
| Subscribers | Engagement | 76 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
SEO Reach
Where Cannonball GTM ranks on Google, and how much search traffic it brings in.
| Ranked Keywords | 424 | Monthly Search Traffic | Top Keywords |
|---|
Chart Rankings
How this newsletter ranks in the official Substack charts.
| #47 |
Authors
The writers behind this newsletter.
Something is changing in how B2B growth works. Most growth leaders feel it. Few know what to do about it. Cannonball GTM shows growth leaders how to use publicly available data to find buyers their competitors can't see
Doug Bell is a SaaS marketing veteran who now serves as a Partner at Chief Outsiders, helping CEOs accelerate growth through AI-enhanced marketing strategies, and is the co-host of the Summit and Signal Podcast and The Cannonball GTM Livestream.
From Fortune 500 brands to 700+ SMBs, I’ve spent 30+ years building growth engines. Now a Fractional CMO helping CEOs differentiate, modernize marketing, and drive real ROI. Former professor and national speaker.
I remember the 90s
Andy Wibbels is B2B SaaS marketing veteran, translating between the nerds and everybody else. Hoosier based in Chicago. Former playwright, pianist, and 3 new kittens.
B2B SaaS CMO turned builder. 25 years scaling companies from ConnectWise to startups. Now building AI-native GTM tools and writing about what happens when a marketing leader learns to code. Author of Outcome Marketing.
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