Reletter
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We adapt to AI, so you can focus on success: Cannonball GTM transforms everyday AI tools into a proven framework for launching campaigns that connect and convert.

Platform
Substack
PricingFreemiumPublishesDaily
Issues147Foundeda year agoLast Issue11 days ago
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Latest Issues

The Case for Demand-Based Segmentation

The methodology we walked in with

If you’ve been reading Cannonball for a while, you know the play: Pain-Based Segmentation finds companies living with a systemic problem. Not companies that match a firmographic profile. Companies that...

11 days ago
3

The Agent Glossary for Growth Leaders

My client looks confused. It’s not my fault. I’m not the one who barfed up a collection of agent terminology that included oddly familiar words like context and memory. You know the look: the crinkled brow, then the attempt to recover by gr...

12 days ago

We Forgot to Talk About Agent Governance. Our Bad.

There’s a Beck line from 1994 about shaving your face with mace in the dark. It’s been stuck in our heads all week. Sorry if it’s now stuck in your head ( cause you’re a loser, baby, so why don’t you kill me - ahem, sorry ). The whole shavi...

18 days ago
1

Public Data Sources for Real Estate

A complete inventory of public data sources that create real asymmetry in commercial and multifamily real estate

Real estate has more public data than almost any other industry in America.

22 days ago
2
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Public Data Sources for the Logistics and Transportation Industries

A ranked inventory of public data sources for outbound into logistics, trucking, and freight and the five recipes get you cookin'.

There are 525k+ active interstate motor carriers in the United States, and every one of them has a USDOT num...

25 days ago
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Authors

The writers behind this newsletter.

  • Cannonball GTM

    Something is changing in how B2B growth works. Most growth leaders feel it. Few know what to do about it. Cannonball GTM shows growth leaders how to use publicly available data to find buyers their competitors can't see

  • Doug Bell

    Doug Bell is a SaaS marketing veteran who now serves as a Partner at Chief Outsiders, helping CEOs accelerate growth through AI-enhanced marketing strategies, and is the co-host of the Summit and Signal Podcast and The Cannonball GTM Livestream.

  • Angela Hill

    From Fortune 500 brands to 700+ SMBs, I’ve spent 30+ years building growth engines. Now a Fractional CMO helping CEOs differentiate, modernize marketing, and drive real ROI. Former professor and national speaker.

  • Tyson Parody

    I remember the 90s

  • Andy Wibbels

    Andy Wibbels is B2B SaaS marketing veteran, translating between the nerds and everybody else. Hoosier based in Chicago. Former playwright, pianist, and 3 new kittens.

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