Cannonball GTM
Cannonball GTM, Jordan Crawford, Doug Bell, Andy WibbelsWe adapt to AI, so you can focus on success: Cannonball GTM transforms everyday AI tools into a proven framework for launching campaigns that connect and convert.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 116 | Subscribers | Read | cannonballgtm.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Finding Hidden Customers: The Playbook
Let me tell you what’s happening to your pipeline right now.
The Call is Coming From Inside the House: Your Revenue Growth Engineer is Already Working for You
In January, we made a bold claim. A new role, the revenue growth engineer, will replace traditional demand gen for vertical SaaS companies within the next four years. Not GTM engineers, not marketing ops, not some hybrid title cooked up by ...
The Friday Report | The Buyer Journey Just Changed. Here's the Data.
I was on a call recently with Meg, a Cannonballer. She’s a VP of Marketing who gets it. And she said something I haven’t been able to shake.
The Economics of B2B Messaging
Every month I sit in half a dozen conversations with C-suite leaders. We talk about messaging platforms. Positioning frameworks. Value propositions. Product descriptions. Brand pillars. And I want to be clear: that work matters. It is the f...
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Authors
The writers behind this newsletter.
Something is changing in how B2B growth works. Most growth leaders feel it. Few know what to do about it. Cannonball GTM shows growth leaders how to use publicly available data to find buyers their competitors can't see
I cannonball
Doug Bell is a SaaS marketing veteran who now serves as a Partner at Chief Outsiders, helping CEOs accelerate growth through AI-enhanced marketing strategies, and is the co-host of the Summit and Signal Podcast and The Cannonball GTM Livestream.
Andy Wibbels is B2B SaaS marketing veteran, translating between the nerds and everybody else. Hoosier based in Chicago. Former playwright, pianist, and 3 new kittens.
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