Cannonball GTM
Cannonball GTM, Doug Bell, Angela Hill, Tyson Parody, Andy WibbelsWe adapt to AI, so you can focus on success: Cannonball GTM transforms everyday AI tools into a proven framework for launching campaigns that connect and convert.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 153 | Founded | 2 years ago | Last Issue | 9 days ago |
| Active | |||||
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cannonballgtm.substack.comLatest Issues
The DemandGen Unicorn
Demand generation never existed.
Not the way we sold it. Not the way we put it on org charts and comp plans and the second slide of every board deck between 2010 and 2020. What we called demand generation was demand capture wearing a bette...
The Signal Nobody Sells You
The signals market finally agreed on its words. First-party, third-party, intent, surge. And then, the ink barely dry, it started fighting about the number: is 5% of your market active at any moment, or 40%?
When a market stabilizes its vo...
The Channel Layering Playbook
The counterintuitive hierarchy that beats TAM spam every time and why a positive reply isn’t always your hottest lead.
Want to start a fistfight? When there’s a lull in a sales call, bark out:
The Diamond Org: Why the Barbell Was Wrong (And What Comes Next)
I drew the wrong shape.
When I wrote The Brand Marketer’s Revenge, I handed you a barbell. Revenue Growth Engineers on one end. Brand Marketers on the other. Thin middle. I called it the future of B2B SaaS marketing, and I meant it.
This...
The Number That Sets Your Channel Mix
Fifty-seven new customers a year. Or seventy-five. Or a hundred and seventeen.
Same market. Same 16,871 companies. Same product, same team, same budget. Nothing about the company changes across those three numbers. The only thing that move...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Cannonball GTM.
| Subscribers | Engagement | 73 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
SEO Reach
Where Cannonball GTM ranks on Google, and how much search traffic it brings in.
| Ranked Keywords | 424 | Monthly Search Traffic | Top Keywords |
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Chart Rankings
How this newsletter ranks in the official Substack charts.
| #78 |
Authors
The writers behind this newsletter.
Something is changing in how B2B growth works. Most growth leaders feel it. Few know what to do about it. Cannonball GTM shows growth leaders how to use publicly available data to find buyers their competitors can't see
Doug Bell is a SaaS marketing veteran who now serves as a Partner at Chief Outsiders, helping CEOs accelerate growth through AI-enhanced marketing strategies, and is the co-host of the Summit and Signal Podcast and The Cannonball GTM Livestream.
From Fortune 500 brands to 700+ SMBs, I’ve spent 30+ years building growth engines. Now a Fractional CMO helping CEOs differentiate, modernize marketing, and drive real ROI. Former professor and national speaker.
I remember the 90s
Andy Wibbels is B2B SaaS marketing veteran, translating between the nerds and everybody else. Hoosier based in Chicago. Former playwright, pianist, and 3 new kittens.
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