Cannonball GTM
Cannonball GTM, Doug Bell, Angela Hill, Andy Wibbels, Tyson ParodyWe adapt to AI, so you can focus on success: Cannonball GTM transforms everyday AI tools into a proven framework for launching campaigns that connect and convert.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 155 | Founded | 2 years ago | Last Issue | 13 days ago |
| Active | |||||
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cannonballgtm.substack.comLatest Issues
LinkedIn: The Marketing Channel You Don't Stack
Ask a gaggle of revenue leaders which channel they turn to for B2B. One of them yelps, “LinkedIn!” before you even finish the question. Then, ask them how many people they can reach in a week.
About a hundred. That’s the number of connecti...
What Multi-Channel Marketing Actually Costs
There’s multi-channel good and multi-channel bad. That’s the whole taxonomy. I wish I could tell you I learned the difference from the good side. I built more of the bad. Like, a lot more.
The bad looks like this. You run each channel as...
The Demand Generation Unicorn
Demand generation never existed.
Not the way we sold it. Not the way we put it on org charts and comp plans and the second slide of every board deck between 2010 and 2020. What we called demand generation was demand capture wearing a bette...
The GTM Signal Nobody Sells You
The signals market finally agreed on its words. First-party, third-party, intent, surge. And then, the ink barely dry, it started fighting about the number: is 5% of your market active at any moment, or 40%?
When a market stabilizes its vo...
The Marketing Channel Layering Playbook For Growth Marketers
The counterintuitive hierarchy that beats TAM spam every time and why a positive reply isn’t always your hottest lead.
Want to start a fistfight? When there’s a lull in a sales call, bark out:
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Cannonball GTM.
| Subscribers | Engagement | 72 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
SEO Reach
Where Cannonball GTM ranks on Google, and how much search traffic it brings in.
| Ranked Keywords | 424 | Monthly Search Traffic | Top Keywords |
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Chart Rankings
How this newsletter ranks in the official Substack charts.
| #82 |
Authors
The writers behind this newsletter.
Something is changing in how B2B growth works. Most growth leaders feel it. Few know what to do about it. Cannonball GTM shows growth leaders how to use publicly available data to find buyers their competitors can't see
Doug Bell is a SaaS marketing veteran who now serves as a Partner at Chief Outsiders, helping CEOs accelerate growth through AI-enhanced marketing strategies, and is the co-host of the Summit and Signal Podcast and The Cannonball GTM Livestream.
From Fortune 500 brands to 700+ SMBs, I’ve spent 30+ years building growth engines. Now a Fractional CMO helping CEOs differentiate, modernize marketing, and drive real ROI. Former professor and national speaker.
Andy Wibbels is B2B SaaS marketing veteran, translating between the nerds and everybody else. Hoosier based in Chicago. Former playwright, pianist, and 3 new kittens.
I remember the 90s
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