Cannonball GTM
Doug Bell - Cannonball GTM, Doug Bell, Angela Hill, Tyson Parody, Benjamin Watkins, Andy WibbelsJordan Crawford is no longer associated with Cannonball. Cannonball GTM turns everyday AI tools into a proven framework for launching campaigns that connect and convert.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 167 | Founded | 2 years ago | Last Issue | 45 hours ago |
| Active | |||||
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cannonballgtm.substack.comLatest Issues
Nobody Owns Your Buyer's Pain: Find It First
The music played this time. Angela warned us her dogs would be wandering through the back of the shot. There was an exercise bike behind her, and I asked her on air not to climb on it and interview me from the saddle. I was in a trucker hat...
The B2B Pain Map
So where is the pain lane in your market? Name the one number that could shut your buyer down this quarter. Not slow them down. Shut them down.
If you can’t name it, you’re writing to the same pain as everybody else. The Pain Map is how yo...
Retrieved or Invisible: What AI Thinks of Your Brand
Chapters
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0:23 Your buyers pick three before they talk to you
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2:10 The Bain numbers
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4:00 Two sets of the record: what AI remembers, what it finds
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7:46 Paid citations and the Wild West of AEO
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13:38 The “everything res...
The B2B Brand Reputation Scorecard
Ask ChatGPT who’s good at your buyer’s ugliest problem. Go ahead. I’ll wait.
If your name came up, good. If it didn’t, you just watched a shortlist form without you. The Brand Reputation Scorecard is how you find that out on purpose, for e...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Cannonball GTM.
| Subscribers | Engagement | 71 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
SEO Reach
Where Cannonball GTM ranks on Google, and how much search traffic it brings in.
| Ranked Keywords | 424 | Monthly Search Traffic | Top Keywords |
|---|
Chart Rankings
How this newsletter ranks in the official Substack charts.
| #88 |
Authors
The writers behind this newsletter.
Something is changing in how B2B growth works. Most growth leaders feel it. Few know what to do about it. Cannonball GTM shows growth leaders how to use publicly available data to find buyers their competitors can't see
Doug Bell is a SaaS marketing veteran who now serves as a Partner at Chief Outsiders, helping CEOs accelerate growth through AI-enhanced marketing strategies, and is the co-host of the Summit and Signal Podcast and The Cannonball GTM Livestream.
From Fortune 500 brands to 700+ SMBs, I’ve spent 30+ years building growth engines. Now a Fractional CMO helping CEOs differentiate, modernize marketing, and drive real ROI. Former professor and national speaker.
I remember the 90s
Sharing everything I know about email marketing and getting your message to convert to the right audience.
Andy Wibbels is B2B SaaS marketing veteran, translating between the nerds and everybody else. Hoosier based in Chicago. Former playwright, pianist, and 3 new kittens.
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