Cannonball GTM
Doug Bell - Cannonball GTM, Doug Bell, Angela Hill, Tyson Parody, Andy WibbelsWe adapt to AI, so you can focus on success: Cannonball GTM transforms everyday AI tools into a proven framework for launching campaigns that connect and convert.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 162 | Founded | 2 years ago | Last Issue | 47 hours ago |
| Active | |||||
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cannonballgtm.substack.comLatest Issues
The Cannonball GTM Kit: Playbooks for the Whole Market, Not Just the 5%
We Retired the Prompt Library. Here's the System That Replaced It.
Right now, about 5 percent of your market is buying. Another 15 percent is hurting but hasn’t started shopping. The other 80 percent is fine, for now, quietly forming an op...
Brand, The New Demand Gen for B2B: Season Premiere
Where are you on the shortlist?
A board parachutes me into a SaaS company that stopped growing. I get a week, maybe two, to find the problem. And the first question I ask is always the same one: where are you on the buyer’s shortlist?...
How to Make a Data Scientist's Email Sound Like a Friend Wrote It
Every couple of weeks I get on a call with a small crew of GTM consultants, and we compare notes. It’s free-range nerds nerding out. Sometimes, we get a little competitive and compare best campaign results. A couple of weeks ago, Ben Watkin...
Winning the 5% by Dominating the 95%
I’m in the car this morning, on my way to school drop-off, saying the first line of the livestream intro out loud. Again. My fifteen-year-old is taller than me now. He no longer finds this embarrassing on my behalf. He just finds it embarra...
Getting Upstream: Why Brand is the New Demand Generation
Say the word brand in a budget meeting and watch the CFO’s hands. They reach for the calculator that isn’t there. Brand is the line with no denominator, the spend you defend with adjectives while every other line defends itself with arithme...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Cannonball GTM.
| Subscribers | Engagement | 71 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
SEO Reach
Where Cannonball GTM ranks on Google, and how much search traffic it brings in.
| Ranked Keywords | 424 | Monthly Search Traffic | Top Keywords |
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Chart Rankings
How this newsletter ranks in the official Substack charts.
| #88 |
Authors
The writers behind this newsletter.
Something is changing in how B2B growth works. Most growth leaders feel it. Few know what to do about it. Cannonball GTM shows growth leaders how to use publicly available data to find buyers their competitors can't see
Doug Bell is a SaaS marketing veteran who now serves as a Partner at Chief Outsiders, helping CEOs accelerate growth through AI-enhanced marketing strategies, and is the co-host of the Summit and Signal Podcast and The Cannonball GTM Livestream.
From Fortune 500 brands to 700+ SMBs, I’ve spent 30+ years building growth engines. Now a Fractional CMO helping CEOs differentiate, modernize marketing, and drive real ROI. Former professor and national speaker.
I remember the 90s
Andy Wibbels is B2B SaaS marketing veteran, translating between the nerds and everybody else. Hoosier based in Chicago. Former playwright, pianist, and 3 new kittens.
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