Cannonball GTM
Cannonball GTM, Doug Bell, Angela Hill, Andy Wibbels, Angus RobertsonWe adapt to AI, so you can focus on success: Cannonball GTM transforms everyday AI tools into a proven framework for launching campaigns that connect and convert.
| Platform |  | Pricing | Freemium | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 130 | Founded | a year ago | Last Issue | 8 days ago |
| Active | |||||
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cannonballgtm.substack.comLatest Issues
Email Deliverability 101
The Cannonball methodology is a true advancement in how companies think about and execute their go-to-market strategy. We’ve written at length about finding hidden customers, pain-based segmentation, using public data as a unique edge to ge...
Why Your PVP Prompts Aren't Producing PVPs
I’m convinced I’ll become wealthy when I figure out how to turn crap prospecting emails into a professional sport. I’ll be the commissioner. You’ll find me in my luxury box hanging with Bob Dylan, Vanilla Ice and the surviving members of Fu...
Messages Worth Receiving: The Prompt Library
Four prompts, one progression. The implementation layer for Playbook 2.
Between us chickens, I’ve got a secret.
The Meeting Booked Rate Calculator
Ever have an argument with yourself?
That was me. Last year. Hunched over a spreadsheet, toggling between reply rates, positive reply rates, open rates, and meetings booked. All the things. I’m wearing every hat: SDR manager. Demand Gen le...
The Friday Report | The Rabbit Hole Has a Name. It's Called Agent Development.
I love this guy. I also hate this guy.
We’ve worked together on and off for twenty five years. Serial entrepreneur. Multi-time CEO. One of the sharpest people I know. And last week he called me for help.
He’d built an agent. Or what he th...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Cannonball GTM.
| Subscribers | Engagement | 76 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
SEO Reach
Where Cannonball GTM ranks on Google, and how much search traffic it brings in.
| Ranked Keywords | 424 | Monthly Search Traffic | Top Keywords |
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Chart Rankings
How this newsletter ranks in the official Substack charts.
| #41 |
Authors
The writers behind this newsletter.
Something is changing in how B2B growth works. Most growth leaders feel it. Few know what to do about it. Cannonball GTM shows growth leaders how to use publicly available data to find buyers their competitors can't see
Doug Bell is a SaaS marketing veteran who now serves as a Partner at Chief Outsiders, helping CEOs accelerate growth through AI-enhanced marketing strategies, and is the co-host of the Summit and Signal Podcast and The Cannonball GTM Livestream.
From Fortune 500 brands to 700+ SMBs, I’ve spent 30+ years building growth engines. Now a Fractional CMO helping CEOs differentiate, modernize marketing, and drive real ROI. Former professor and national speaker.
Andy Wibbels is B2B SaaS marketing veteran, translating between the nerds and everybody else. Hoosier based in Chicago. Former playwright, pianist, and 3 new kittens.
B2B SaaS CMO turned builder. 25 years scaling companies from ConnectWise to startups. Now building AI-native GTM tools and writing about what happens when a marketing leader learns to code. Author of Outcome Marketing.
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