Reletter
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Unfiltered SEO and marketing insights delivered weekly. No fluff, just Nick's honest takes.

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Latest Issues

Google Just Released an AI Opt-Out Feature. Your Competitors Hope You Use It.

This week’s #SEOForLunch sponsors are Semrush and North Star Inbound.

For the past two years, the SEO industry has been asking Google for two things: more visibility into AI traffic and more control over how content appears in AI experienc...

8 days ago
12

You're Interviewing Your SEOs Wrong

This week’s #SEOForLunch sponsors are Profound and North Star Inbound.

The search industry is experiencing something many of us have never seen before.

The supply of search talent now exceeds the demand for search talent.

Blame artific...

15 days ago
13

AI In The Wild: Confident, Wrong, and Weirdly Expensive

Thanks to this week’s sponsors: Semrush Enterprise & North Star Inbound

Imagine working in SEO for years, researching a problem you know inside and out, only to have an LLM confidently explain why your experience is wrong.

That happened t...

22 days ago
17

Introducing "YBYS." Your Brand = Your SEO

This week’s #SEOForLunch sponsors are AirOps and North Star Inbound.

There are two questions that come up in at least one meeting per day for every single business.

  1. “How do we get back our Google clicks?”

  2. “How do we show up in...

a month ago
10

In-House vs Agency vs Consultant in the AI Era

This week’s post is sponsored by Semrush Enterprise and North Star Inbound

Regardless of the skill set or specialty, CMOs and other business leaders still face a decision that has no perfect answer.

Do you build an internal team, bring in...

a month ago
14

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Authors

The writers behind this newsletter.

  • Nick LeRoy

    Independent SEO consultant. Author of #SEOForLunch Owner of SEOjobs.com + PPCjobs.com

  • Cari O'Brien

    Cari O'Brien is a Minnesota attorney focused on business, nonprofit and estate planning law. An entrepreneur and former content marketer, she emphasizes clarity, care and communication in her work.

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