Reletter
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Unfiltered SEO and marketing insights delivered weekly. No fluff, just Nick's honest takes.

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Issues121Founded5 years agoLast Issue5 days ago
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Latest Issues

PT2: The Ghosting Epidemic (Why Efficiency Killed Basic Professional Courtesy)

This week’s special #SEOForLunch (PART 2) sponsor is DoFollow.com

On Tuesday, I shared the story of the time I lost a client to an AI SaaS platform.

While it stung, the point wasn’t about losing business to AI; it was about how quickly bu...

5 days ago
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The Dehumanization of SEO: Displaced by Code, Ignored by Communication (PT1)

This week’s #SEOForLunch sponsors are Profound and Jolly Search.

I lost a potential client to a $99 AI subscription. Here’s what the dashboard could not replace.

When you’ve spent years in SEO, you get used to losing clients.

You lose th...

7 days ago
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AI “Easy Buttons” Do Exist!

This week’s #SEOForLunch sponsors are AirOps and Jolly Search.

Over the course of this year, we’ve talked about the “easy button” and how many corporate leaders are blindly trusting AI to run their businesses.

Since we already covered AI...

14 days ago
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Who Cares About Watermarks. Care About WINNING!

This week’s #SEOForLunch sponsors are Semrush and Jolly Search.

If you were anywhere near the internet last week, you likely heard that Anthropic announced machine-readable watermarks for Claude-generated text.

Manually created watermarks...

21 days ago
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AI Got Your Business Wrong? That’ll Be $500 To Fix

This week’s #SEOForLunch sponsors are Profound and Jolly Search.

A company contacts a publisher to correct an outdated author byline, job title, company description, or slogan.

The publisher agrees…kind of.

They’re happy to make the chan...

a month ago
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Authors

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  • Nick LeRoy

    Independent SEO consultant. Author of #SEOForLunch Owner of SEOjobs.com + PPCjobs.com

  • Cari O'Brien

    Cari O'Brien is a Minnesota attorney focused on business, nonprofit and estate planning law. An entrepreneur and former content marketer, she emphasizes clarity, care and communication in her work.

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