Reletter
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Unfiltered SEO and marketing insights delivered weekly. No fluff, just Nick's honest takes.

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PricingOnly free issuesPublishesWeekly
Issues111Founded5 years agoLast Issue4 days ago
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Latest Issues

Stop Saying “Best Practice” And Start Bringing Proof

This week’s #SEOForLunch sponsors are Scrunch and Jolly.

Let’s get real. SEO advice often sounds completely made up. There, I said it!

A lot of recommendations sound ridiculous to people who do not live in search every single day. “Change...

4 days ago
14

If The Outcome Is Great, Do We Really Care How It Was Made?

This week’s #SEOForLunch sponsors are Semrush and North Star Inbound.

A client receives two deliverables…

Both solve the problem they were hired to solve. Both are accurate and useful, and they lead to the same business outcomes. The clie...

11 days ago
15

What If You Were Held Accountable For Your AI Slop?

This week’s #SEOForLunch sponsors are AirOps and North Star Inbound.

The best and worst part of the World Wide Web is the ability to freely share your opinions regardless of whether they’re technically accurate (or not).

But imagine a sce...

18 days ago
13

Google Just Released an AI Opt-Out Feature. Your Competitors Hope You Use It.

This week’s #SEOForLunch sponsors are Semrush and North Star Inbound.

For the past two years, the SEO industry has been asking Google for two things: more visibility into AI traffic and more control over how content appears in AI experienc...

25 days ago
12

You're Interviewing Your SEOs Wrong

This week’s #SEOForLunch sponsors are Profound and North Star Inbound.

The search industry is experiencing something many of us have never seen before.

The supply of search talent now exceeds the demand for search talent.

Blame artific...

a month ago
14

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Authors

The writers behind this newsletter.

  • Nick LeRoy

    Independent SEO consultant. Author of #SEOForLunch Owner of SEOjobs.com + PPCjobs.com

  • Cari O'Brien

    Cari O'Brien is a Minnesota attorney focused on business, nonprofit and estate planning law. An entrepreneur and former content marketer, she emphasizes clarity, care and communication in her work.

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