#ForYou by Melissa Blum
M.T. Deco, Megan Collins, Kait Richmond, Melissa Blum, Cool Shiny Culture, Kaley Mullin, Lauren Mello, Emma Marshallsocial and digital strategy [how-tos & trend analysis] — from Melissa Blum and the MTD team
| Platform |  | Pricing | Only paid issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 264 | Subscribers | Read | mtdeco.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
💎Why YouTube long-form could outpace TikTok (and what it means for brands)
Inside the Creator A-List, AI experiments, and long-form strategies that actually move the needle.
🔥 Trendjacking, parties, and movements: 4 ways to participate in the monoculture
This week’s #ForYou goes deep on the ROI of relevance—and exactly how to join the conversation everyone’s having.
💎Gen Z’s quiet rebellion against the attention economy
Swifties, retro vibes, and KPop dominance reveal how audiences reward authenticity—and punish sloppy AI
Medievalcore, mythmaking & the rise of history creators
Nostalgia isn’t just an aesthetic—it’s a strategy. Here’s how “Medievalcore” and history creators are turning it into the internet’s newest storytelling advantage.
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Authors
The writers behind this newsletter.
Your #1 digital & social media strategy resource. Sharing tools + tips & tricks and insights for entrepreneurs, creators and working professionals.
Professional Culture Analyst, Strategist, and Researcher writing about observations, social media platforms, future trends & what it all means about the constantly shifting cultural landscape.
Writer, social media person, lover of TV, dog mom, culture consumer, etc. Working on the M.T. Deco newsletter, GoFundMe social, and a book \ud83d\udcda
I heard you need a digital strategy
Megan & Kaley telling you what's cool & shiny in culture
youth culture expert, sociologist, Googler, ex-Disney, ex-Kantar, dog lover. All opinions are my own
Digital Strategist & Unapologetic Hype Woman
i ❤️ internet stuff
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