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#ForYou by Melissa Blum

M.T. Deco, Emma Marshall, Megan Collins, Melissa Blum
Tens of paid subscribers

high-level analysis and actionable insights to level up your digital and social media strategy

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Substack
PricingFreemiumPublishesDaily
Issues443Founded4 years agoLast Issue7 days ago
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Artwork for #ForYou by Melissa Blum

Latest Issues

🎧 Why the internet loves “lore”

This week’s tabs: “Lore” is Sprout Social’s 2026 Word of the Year, and Banana Republic is turning to TikTok sitcoms to win over younger shoppers. We discuss what brands can learn from internet lore, why entertainment and marketing are incre...

7 days ago

October trend roundup: the internet is getting personal again

From the return of personal blogs to kids finding new ways to connect online, why people are rethinking how they use platforms, shop, and navigate their careers

our October trends in one place

8 days ago
1
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🎧 Elizabeth Holmes is the ultimate “girl failure”

This week’s tabs: Instagram is testing long-form video, Elizabeth Holmes is Gen Z’s latest “girl failure,” and a creator will be host SNL for the first time.

Timestamps:

📱 0:34 - Does Instagram need long-form video? Instagram is testing...

9 days ago

💎 Kylie gets her wings, tech brands court creators, and AI has a trust problem

what you need to know this week

💎cultural gems💎

11 days ago
Paid

🎧 UC Berkeley is turning their athletes into content creators

This week’s tabs: Universities are turning student athletes into content creators, and LEGO is finding a whole new audience in adults.

Subscribe now

Timestamps:

🏈 0:00 - College athletes are becoming content creators. UC Berkeley has op...

14 days ago

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Authors

The writers behind this newsletter.

  • M.T. Deco

    Your #1 digital & social media strategy resource. Sharing tools + tips & tricks and insights for entrepreneurs, creators and working professionals.

  • Emma Marshall

    i ❤️ internet stuff

  • Megan Collins

    full-time critical thinker 👩🏾‍💻🔬👀🧠📰📚

  • Melissa Blum

    I heard you need a digital strategy

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