Influencer Marketing Academy
Philip (van den Braak) BrownWeekly influencer marketing insights and creator economy highlights
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 134 | Founded | 6 years ago | Last Issue | 5 days ago |
| Active | |||||
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influencermarketingacademy.substack...Latest Issues
Creator Economy Weekly Recap: Creator Qualifications, X Creator Connect, Sam’s Club, Airbnb and Roku
This week’s creator economy coverage focused on brands and platforms trying to make creator activity easier to govern, buy, distribute and monetise. IAB UK launched a creator qualification, X introduced an AI-powered brand-creator matching...
Your Weekly Creator Economy Update
Oh what an edition we have for you this week! Two incredibly interesting articles that have given me some material to think about - as well as a partnership spotlight review - something that we’ve never done before.
If you want me to d...
Your Weekly Creator Economy Update
Three really interesting articles this week, connected by an underlying theme, and quite a thought-provoking paradox as shared by the Financial Times.
In short; the FT notes that influencer marketing efficacy and perceived levels of “i...
Reading Between The Lines: The Scale Problem in Influencer Marketing
Hello and welcome. Yes, you’re right - this does look different. This isn’t a normal article. Instead, we’ll be reading between the lines of two articles today, and giving you an insight on the gap between what’s written, and what’s actuall...
Your Weekly Creator Economy Update
Happy Monday ☀️ We have a full newsletter this week. We’re diving into the unspoken/spoken friction that is rife in the influencer marketing industry right now: optimising performance, audience-engagement, and implementing AI - and the huma...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Influencer Marketing Academy.
| Subscribers | Engagement | 69 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Dutch. Comes with an American accent. Football fanatic, gaming enthusiast. Active in the influencer space since 2013 (wow it’s been that long?!)
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