Seen, Not Sponsored by Jessica Mann
Jessica MannBreaking down creator economy, performance data, and the unfiltered reality of the influencer marketing.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 78 | Founded | a year ago | Last Issue | 13 days ago |
| Active | |||||
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jessicajanemann.substack.comLatest Issues
How To Read Your Content Like A Viewer
The single most valuable skill you can build is the ability to see your own (or your talent's) content objectively.
Alright be so honest, I know most of you have been creating in the dark and guessing at what works based on view counts and...
Instagram's New Metrics Just Became Your Best Negotiation Tool
Skip rate, share rate, and save rate are now public, you need to understand these in your client conversations and rate negotiations.
Instagram made public what I’ve been saying for years.
How to Build and Scale Hybrid Influencer Programs
Alright so your CMO wants proof that influencer marketing drives actual revenue, this shouldn’t be a shocker but its a new concept to a lot of campaign managers when it comes to negotiating and building programs.
Finance, if they aren’t al...
How to Negotiate Hybrid Deals (When Campaign Managers Already Know the Math)
Brands are offering base + commission + bonuses. Most talent managers can't tell if it's a good deal. Here's the inside scoop on how these deals are actually structured.
It’s already happening behind the scenes, and most people are still t...
Influencer Professionalism: Why One Late Deliverable Costs You More Than You Think
The influencer industry is smaller than you think. One unprofessional moment gets shared with 10+ people. Here's the email playbook, submission system, and decision framework that gets you rebooked.
The influencer industry feels soOooOoo b...
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Audience Metrics
Subscribers, engagement, traffic and sponsorship for Seen, Not Sponsored by Jessica Mann.
| Subscribers | Engagement | 69 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
No nonsense, real world insights on influencer marketing from a creator, brand, talent and campaign manager perspective. Writing about the conversations the internet tiptoes around in the creator economy.
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