
Breaking down creator economy, performance data, and the unfiltered reality of the influencer marketing.
| Platform | Pricing | Freemium | Publishes | Twice weekly | |
|---|---|---|---|---|---|
| Issues | 86 | Founded | a year ago | Last Issue | 7 days ago |
| Active | |||||

What "Instagram has been really weird lately" really means on the brand side, and the word for word email that keeps you on the next shortlist.
It’s Friday.
If you’re chronically online like I am, you likely saw the Nantucket sign story last week. For me personally, it was one of those moments where I pretty much dropped everything to read it. I was plugged in.
About an hour into my day, I the...
A lot of what I write sits ahead of where the industry conversation is right now, and I’m not saying that to say it, I know for a fact it’s true.
I'm in the coaching calls and the campaign meetings. I'm the one pulling content from 2% eng...
What The Truman Show taught me about the creators who are about to lose everything they built.
SNS pricing goes up August 1. Monthly moves to $14.99, annual to $165. Current subscribers keep their existing rate. See below to lock in 40% of...
Same creator, same brand, same brief. One leaves 30 to 40% on the table before the call even ends.
You’ve done this. Don’t lie to me.
Subscribers, engagement, traffic and sponsorship for Seen, Not Sponsored by Jessica Mann.
| Subscribers | Engagement | 69 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
The writers behind this newsletter.
No nonsense, real world insights on influencer marketing from a creator, brand, talent and campaign manager perspective. Writing about the conversations the internet tiptoes around in the creator economy.
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