Breaking down creator economy, performance data, and the unfiltered reality of the influencer marketing.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 89 | Founded | a year ago | Last Issue | 4 days ago |
| Active | |||||
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jessicajanemann.substack.comLatest Issues
Stop complaining about the brief and upsell off it
I think I’ve seen at least 3 videos this past week from creators complaining about how brands are briefing them with the typical ‘be authentic’ but also what is your word for word script, here are the 7 key messages you must hit, and make s...
YouTube views are about to look 30% better (they aren't, and here's what that does to your rates)
YouTube changed how it counts views on August 24th and nobody told you what that means for your next pitch.
In a couple months somebody on your team, maybe it’ll be you but hopefully not after reading this, is going to open an EOY recap. T...
TikTok is flagging unpaid reviews as sponsored content (4 rules that stop it)
I was scrolling through TikTok as I always do on a random Tuesday night when a creator I know posted a rant talking about how every time she uploads a genuine product review aka “NOT SPONSORED” TikTok slaps an undisclosed ad flag on it.
I...
Stop blaming the algorithm (send these 4 paragraphs instead)
What "Instagram has been really weird lately" really means on the brand side, and the word for word email that keeps you on the next shortlist.
It’s Friday.
Everyone shared the Nantucket sign (the other story cut your rates)
Two headlines but you missed the one that changed what your creators are worth.
If you’re chronically online like I am, you likely saw the Nantucket sign story last week. For me personally, it was one of those moments where I pretty much d...
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| Subscribers | Engagement | 68 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
No nonsense, real world insights on influencer marketing from a creator, brand, talent and campaign manager perspective. Writing about the conversations the internet tiptoes around in the creator economy.
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