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Seen, Not Sponsored by Jessica Mann

Jessica Mann

Breaking down creator economy, performance data, and the unfiltered reality of the influencer marketing.

Platform
Substack
PricingFreemiumPublishesTwice weekly
Issues86Foundeda year agoLast Issue7 days ago
Active

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jessicajanemann.substack.com
Artwork for Seen, Not Sponsored by Jessica Mann

Latest Issues

Stop blaming the algorithm (send these 4 paragraphs instead)

What "Instagram has been really weird lately" really means on the brand side, and the word for word email that keeps you on the next shortlist.

It’s Friday.

7 days ago
2
Paid

Everyone shared the Nantucket sign (the other story cut your rates)

If you’re chronically online like I am, you likely saw the Nantucket sign story last week. For me personally, it was one of those moments where I pretty much dropped everything to read it. I was plugged in.

About an hour into my day, I the...

9 days ago
3

Your next negotiation call just got more expensive (after August 5th)

A lot of what I write sits ahead of where the industry conversation is right now, and I’m not saying that to say it, I know for a fact it’s true.

I'm in the coaching calls and the campaign meetings. I'm the one pulling content from 2% eng...

11 days ago
2
1

Creators are one brand deal away from irrelevance

What The Truman Show taught me about the creators who are about to lose everything they built.

SNS pricing goes up August 1. Monthly moves to $14.99, annual to $165. Current subscribers keep their existing rate. See below to lock in 40% of...

a month ago
4
Paid

What happens to a creator's rate when their manager negotiates wrong

Same creator, same brand, same brief. One leaves 30 to 40% on the table before the call even ends.

You’ve done this. Don’t lie to me.

a month ago
8
Paid

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  • Jessica Mann

    No nonsense, real world insights on influencer marketing from a creator, brand, talent and campaign manager perspective. Writing about the conversations the internet tiptoes around in the creator economy.

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