The I.P.ologist
The I.P.ologistThoughts on intellectual property, brands, and designs.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 23 | Subscribers | Read | ipologist.substack.com |
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Latest Issues
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Trouble bubbling for Cara Delevingne over use of "Champagne" in marketing for her Della Vite vegan prosecco.
The Delevingne sisters need no introduction and they have launched a prosecco “Della Vite” from the Valdobbiadene region in Nothern Italy. Recently, they have reportly come under fire from the Comité Champagne for featuring “Champagne” in m...
How Magnum took a stand against dupes
# What can brands do about dupes?
Aldi repackages
Aldi is repackaging its range of private label goods, well in the USA at least.
Good things come to those who copy? Aldi’s latest beverage looks a lot like… GUINNESS
Guinness has some of the strongest branding of all time.
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Authors
The writers behind this newsletter.
Thoughts on intellectual property law...
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