Consumer Decoded
Consumer DecodedConsumer Decoded examines the consumer behind the trend with a focus on how agentic commerce will transform retail.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 27 | Subscribers | Read | consumerdecoded.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
The Race To Lock In The Consumer
Last week’s question was straightforward: will consumers really automate their shopping? The answer was “it depends”—on who the shopper is, the decision being made, and on whether the user experience builds trust.
You've Been Using Agent-Like Capabilities for Decades
Two years ago, “agentic commerce” barely existed as a concept. Today, it’s everywhere—alongside a broader wave of AI speculation about how consumers will shop in the future.
You've Got AI
My daughter is seventeen and loves a rom-com from the 1990s. As a result, we recently found ourselves watching “You’ve Got Mail,” the 1998 romantic comedy starring Meg Ryan and Tom Hanks. Of course the movie is about romance, but it is also...
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Authors
The writers behind this newsletter.
Retail strategist + media commentator helping leaders decode the future of commerce. Writing Consumer Decoded, a weekly early-signal report on how consumer behavior, AI, and commerce are changing.
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