Reletter
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running wylder

Katherine Douglas

i own a running store in SF + these are the thoughts i have while running.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues85Founded3 years agoLast Issue17 days ago
Active

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runningwylder.substack.com
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Latest Issues

72 hours in Seattle

I don’t have time to write this, but it’s been a weird week and I’m feeling a little down on the state of community + culture + I need to remove myself from the weeds of Project Elevate with all it’s highs and lows for a hot second.1 The or...

17 days ago
44

Paris Fashion Week Part Deux

Part 2 (or seconde partie) of my recap, less about what I thought of PFW + more about what I did. What I ate, what I wore + where I ran. I absolutely love Paris and despite having been many, many times, this was the first time I’ve ever bee...

a month ago
36
11

Paris Fashion Week MVPs

I’m back from spending a sweltering 10 days in the City of Lights (+ heat) for Paris Fashion Week. Learning from our mistakes in January, we flew out a couple of days early to enjoy some meeting free moments before the onslaught of PFW bega...

a month ago
60
13

Stuff I Like : World Cup Fever

I’ve had a few weird interactions lately at the store, primarily with men.

There’s the guy who came in a couple weeks ago, threw around some important brand names and then questioned why I chose the specific spot in Noe to open, citing fa...

a month ago
41
6

Project Elevate

I had a conversation lately with someone (a rep for a brand we don’t carry) and, mentioning an event I was co-hosting asked what I had hoped to get out of it. In response to my blank look she prompted : more foot traffic to the store, incre...

2 months ago
57
11

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  • Katherine Douglas

    Runner, mom, former creative director recovering from 20 years of corporate life. I opened my physical store front in 2024 selling running shoes, apparel + fun sh*t I love. This substack, like my store, mirrors my love of running, good design + SF.

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