GTM Foundations
Garrett Jestice, Chris DuBois, Victoria Rudi, Chad JardinePractical lessons in positioning and GTM strategy for growing B2B businesses.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 37 | Subscribers | Read | gtmfoundations.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
The 5-Step Framework For Building Messaging That Converts
Most B2B founders start with their feature list and work backward to benefits. They think messaging means translating "what we built" into "what customers get."
The 10 P's of a Great Customer Case Study
A framework for capturing the strategic intelligence that drives business decisions
The GTM Strategy Health Assessment: Find Your Growth Bottlenecks in 10 Minutes
Find Your Real Growth Bottlenecks With This 42-Question Diagnostic
The GTM Template Library
Stop reinventing frameworks. Here are the exact templates, worksheets, and processes that drive results for my early-stage B2B startup clients.
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Other publications recommended by the authors of this newsletter.
Authors
The writers behind this newsletter.
10x Solo Community Founder | Startup Advisor | Former CMO | BBQ Judge | Dad x4
Founder, Dynamic Agency OS. Host, Agency Forward.
I run high-stakes messaging & comms tests for B2B SaaS to move mid-market & enterprise deals from “interest” to “closed.”
Chad is the CEO and founder of CMO Zen, a fractional CMO firm helping early stage companies scale their marketing. See cmozen.com for more.
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