GTM Foundations
Garrett Jestice, Dan EnglanderPractical lessons in positioning and GTM strategy for growing B2B businesses.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 42 | Founded | 3 years ago | Last Issue | 6 days ago |
| Active | |||||
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gtmfoundations.substack.comLatest Issues
Treat Content Like a Product, Not a Post
Hey friends,
Today’s guest post comes from , who publishes - a Substack on building content-led go-to-market systems.
I’ve written about the 95/5 Rule in this newsletter - the idea that 95% of your market isn’t buying right now, and you...
How to Scale Your Agency with Systematic Referrals: A Complete Implementation Guide
Hey friends,
Today’s guest post comes from Dan Englander, the founder of Sales Schema. Dan has spent more than a decade helping agencies fix the part of their business most of them ignore until it’s too late: systematic new business.
Dan...
Is Culture the New Funnel for the AI Era?
Hey friends,
Today’s guest post is from my new friend, Wadnes Castelly. He hits a point most founders miss: your GTM doesn’t break because of weak tactics. It breaks because people don’t see themselves in your story.
Wadnes lays...
How to Build Your Case Study Factory
Most B2B startups fail because they never figure out who their best customers are and how to win them consistently.
You’re testing random marketing channels. Tweaking your pitch every week. Chasing every opportunity that walks through the...
Why Your Marketing Is Failing (And It's Not What You Think)
Hey friends,
Today’s guest post comes from my friend Chris DuBois, who’s worked with dozens of B2B agencies on scaling their marketing.
Chris makes a sharp point that most of us don’t want to hear: your marketing isn’t sophistic...
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Authors
The writers behind this newsletter.
GTM Advisor for B2B Service Founders | Offer/Market Fit, Positioning, GTM | Founder, 10x Solo Community | Former CMO | BBQ Judge | Dad x4
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