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GTM Foundations by Garrett Jestice

Garrett Jestice

On a mission to help startups know how to grow. Exploring foundational go-to-market strategy for founders and GTM leaders of B2B startups. Written by Garrett Jestice, Founder at Prelude Marketing.

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Substack
PricingOnly free issuesPublishesWeekly
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Latest Issues

Recent posts by this newsletter. Browse the email archive.

The "So What?" Activity: How to Elevate Your B2B Messaging from Features to Benefits to Value

Ever catch yourself listing product features and wondering why your potential customers aren't as excited as you are?

a month ago
1
0

9 Tips for Effective Customer Segmentation

It's a harsh reality that 42% of startups fail because they can't find a market need for their product. One key to avoiding this fate? Effective customer segmentation.

2 months ago
1
0

The 3 Phases of Startup Go-to-Market Evolution: Are You in the Right One?

Founders here's a hard truth: You might be sabotaging your startup's growth without even realizing it.

2 months ago
0
0

The Anatomy of a Clear, Converting B2B Homepage

In today's competitive B2B landscape, your homepage is often the first point of contact between your offering and potential customers. A well-designed, clear, and compelling homepage can be the difference between a visitor bouncing and a qu...

3 months ago
1
0

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Authors

The writers behind this newsletter.

  • Garrett Jestice

    GTM strategy for growing startups | Founder & CEO | GTM Strategy Advisor | BBQ Judge | Dad of 4

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