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GTM Foundations by Garrett Jestice

Garrett Jestice

On a mission to help startups know how to grow. Exploring foundational go-to-market strategy for founders and GTM leaders of B2B startups. Written by Garrett Jestice, Founder at Prelude Marketing.

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Substack
PricingOnly free issuesPublishesWeekly
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Latest Issues

Recent posts by this newsletter. Browse the email archive.

The "So What?" Activity: How to Elevate Your B2B Messaging from Features to Benefits to Value

Ever catch yourself listing product features and wondering why your potential customers aren't as excited as you are?

20 days ago
1
0

9 Tips for Effective Customer Segmentation

It's a harsh reality that 42% of startups fail because they can't find a market need for their product. One key to avoiding this fate? Effective customer segmentation.

a month ago
1
0

The 3 Phases of Startup Go-to-Market Evolution: Are You in the Right One?

Founders here's a hard truth: You might be sabotaging your startup's growth without even realizing it.

2 months ago
0
0

The Anatomy of a Clear, Converting B2B Homepage

In today's competitive B2B landscape, your homepage is often the first point of contact between your offering and potential customers. A well-designed, clear, and compelling homepage can be the difference between a visitor bouncing and a qu...

3 months ago
1
0

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Authors

The writers behind this newsletter.

  • Garrett Jestice

    GTM strategy for growing startups | Founder & CEO | GTM Strategy Advisor | BBQ Judge | Dad of 4

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