GTM Foundations
Garrett JesticeTemplates, guides, how-to's, and frameworks to help B2B startups know how to grow. Exploring foundational go-to-market strategy for founders and GTM leaders. Written by Garrett Jestice, Founder at Prelude Marketing.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 21 | Subscribers | Read | gtmfoundations.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
The "So What?" Activity: How to Elevate Your B2B Messaging from Features to Benefits to Value
Ever catch yourself listing product features and wondering why your potential customers aren't as excited as you are?
9 Tips for Effective Customer Segmentation
It's a harsh reality that 42% of startups fail because they can't find a market need for their product. One key to avoiding this fate? Effective customer segmentation.
The 3 Phases of Startup Go-to-Market Evolution: Are You in the Right One?
Founders here's a hard truth: You might be sabotaging your startup's growth without even realizing it.
The Anatomy of a Clear, Converting B2B Homepage
In today's competitive B2B landscape, your homepage is often the first point of contact between your offering and potential customers. A well-designed, clear, and compelling homepage can be the difference between a visitor bouncing and a qu...
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Authors
The writers behind this newsletter.
GTM strategy & positioning for growing startups | Founder & CEO | GTM Strategy Advisor | BBQ Judge | Dad of 4
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