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The B2B Download

Lauren Majid

Making B2B Marketing Feel a Little Less Robotic—and a Lot More Human

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Issues75Foundeda year agoLast Issue13 days ago
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Latest Issues

✉️ The B2B Download #057: Grading Our 2026 Homework (and Planning for 2027)

Week of October 26, 2026


It’s late October, which means a spreadsheet called “2027 Planning v3_FINAL” is already making the rounds somewhere in your org. Before that file gets locked, I wanted to do something a little uncomfortable...

13 days ago

✉️ The B2B Download #056: Beyond the Click

Week of October 12, 2026


Another session from Advance that’s stuck with me: a panel with Reddit, the New York Times, and Spectrum called “Conversations as Performance Signal.” One line from that room has been rattling around since —...

a month ago
2

✉️ The B2B Download #055: Brand and Demand Were Never Two Rooms

The industry just said the quiet part out loud. Here's why you should listen.

Week of October 5, 2026

a month ago
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✉️ The B2B Download #054: AI Doesn't Cause the Hockey Stick

It amplifies whatever's already working — or whatever isn't.

Week of September 28, 2026

a month ago
2
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✉️The B2B Download Drop #053: We keep telling the wrong story about AI

Nobody in that room was worried about being replaced.

Week of September 14, 2026

2 months ago
3
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  • Lauren Majid

    Making B2B Marketing Feel a Little Less Robotic—and a Lot More Human✨

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