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Uphoff on Media

Tony Uphoff

How technology is rewriting the way B2B companies get built and run, and how to get ahead of it, from a five-time CEO.

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Substack
PricingOnly free issuesPublishesDaily
Issues85Founded4 years agoLast Issue4 days ago
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Latest Issues

The Three Decisions a Machine Can’t Make for You

Go to Intercom’s pricing page and you will find the same company selling customer service two different ways. Human agents are priced the old way: $29 to $132 per seat, per month. Its AI agent, Fin, costs $0.99 per outcome, with no seats re...

4 days ago
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Production is Getting Cheaper. Judgement Isn’t

Nine months after launching Uphoff Advisory and Uphoff on Media, I had a discovery problem. Seventy-four posts, a growing framework library and a suite of client tools, and not enough of it was being found in search or recommended by AI.

H...

6 days ago
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It's Never Just Business

"It's not personal, it's just business" gets said most often at the exact moment it is least true. Across a table. To someone whose job, title, or plans just changed. Nobody has ever walked out of that conversation agreeing with it.

I've s...

11 days ago
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Your Team Got More Productive. Did Your Business?

Every new dollar of revenue, another card on the wall.

This fall I've heard the same story three times, from three very different businesses: a B2B agency, a PE-backed marketing services firm, and an AI consultancy. Each has rebuilt real w...

13 days ago
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I Asked AI Who to Hire. It Recommended Me. Once

B2B buyers still build shortlists. They just don’t build them alone anymore.

Google “Tony Uphoff” and you get about 86,000 results. Thirty-five years of bylines, press releases, bios and CEO announcements make me discoverable, and by exten...

18 days ago
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  • Tony Uphoff

    Practical thinking on agentic AI in B2B, from someone who's run the businesses, not just written about them. Five-time CEO, including UBM TechWeb, ThomasNet.com, Business.com and Pipeline360. I write Uphoff on Media.

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